Inter Milan has signed a three-year global partnership with Red Bull, confirming the Austrian energy drink company as the club’s Global Energy Drink Partner through the 2027/28 season. The agreement positions Inter as the only Serie A club currently partnered with Red Bull and integrates the brand into matchday operations starting with the derby against AC Milan on November 23. The partnership includes Red Bull branding featured in the moments preceding each substitution, giving the brand high-impact visibility in one of the most-watched stages of the match. Inter views the collaboration as part of its broader commercial strategy to align with international brands with strong global recognition. Red Bull, active across multiple elite sports, gains direct access to Inter’s global fanbase and consistent exposure across domestic and international broadcasts. Inter Chief Revenue Officer Giorgio Ricci stated that the partnership brings together two globally oriented brands sharing ambition and innovation. The agreement signals continued growth in the Premier League and European football sponsorship markets, where consumer and lifestyle brands increasingly seek long-term visibility through strategic partnerships with top clubs.
