Roger Hampel
FC Internazionale Milano (Inter Milan) has announced a new partnership with Drutex, a leading Polish company in the European market for the production of windows, doors, and shade systems. This collaboration, set to last for the next two seasons, marks a union of two entities known for their commitment to innovation, excellence, and performance.
Drutex: A Leader in Technological Advancement
Drutex has nearly four decades of experience in manufacturing high-quality windows, doors, and shutters. The company has built a reputation as a global leader, recognized for its cutting-edge technological advancements. With a presence in 40 countries across six continents and a network of over 4,000 commercial partners worldwide, Drutex is a brand synonymous with reliability and innovation. The company’s ability to set new trends in the international market aligns perfectly with Inter Milan’s vision both on and off the pitch.
Inter Milan: A Club of Global Prestige
Inter Milan, one of Italy's most storied football clubs, boasts nearly 120 years of history and a fan base that spans the globe. Known for its high standards of performance and a relentless pursuit of excellence, Inter Milan has won numerous domestic and international titles. The partnership with Drutex is a natural fit, bringing together two entities that share similar values and aspirations.
A Strategic Collaboration for Global Impact
This partnership is not just about brand visibility; it represents a strategic collaboration that will enhance both entities' presence in key markets. For Drutex, the partnership with Inter Milan is an opportunity to solidify its position in the Italian market, one of its most important export destinations. By leveraging Inter’s extensive visibility and international fan base, Drutex aims to expand its brand exposure and reach new heights in the football world.
Alessandro Antonello, CEO Corporate of FC Internazionale Milano, expressed his enthusiasm for the partnership: “We are pleased that Drutex, a global brand with a significant presence in the Italian market, has joined our partner family. This collaboration combines Drutex's cutting-edge innovation with the high standards of the Nerazzurri on and off the pitch, and is built on the same foundations: reliability, the pursuit of top performance, and investment in the highest quality. These values align perfectly with the philosophy of both Drutex and our club, making this an excellent starting point for the success of this partnership.”
Leszek Gierszewski, President and Founder of Drutex SA, echoed this sentiment, highlighting the company’s ongoing commitment to football-related activities: “Following the success of the Drutex Windows - The Choice of Champions marketing campaign, where our ambassadors were world-renowned captains of the Poland, Italy, and Germany national teams, we decided to undertake further football-related activities. The title of Official Partner of Inter, the current Italian champions, a club with almost 120 years of history, known not only across Europe but worldwide, demonstrates not only the importance of the Italian market to us but also the strength of Drutex. We are the only company in the industry which for many years undertakes such prestige and large-scale marketing campaigns promoting their brand. We certainly haven’t said the last word yet.”
Joint Activities and Future Prospects
The partnership will feature a range of joint activities and promotions on both brands' digital platforms, as well as visibility on the LED boards during Inter’s home matches at San Siro in Serie A and the Coppa Italia. Drutex will make its debut at the stadium in the match against Lecce, marking the beginning of a dynamic collaboration.
Drutex has a longstanding commitment to supporting sports. In addition to the “Drutex Windows – Choice of Champions” campaign, the company is the Official Sponsor and Logistics Partner of the UCI Tour de Pologne cycling race and supports various other sports, including the Poland national football team and the Ski Jumping World Cup. The partnership with Inter Milan is yet another step in Drutex’s ongoing strategy to align with top-tier sports organizations and enhance its global brand presence.
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