Fiorentina Renews and Expands Partnership with Estra Through 2028.

Roger Hampel

Image: ACF Fiorentina

ACF Fiorentina has officially renewed and expanded its longstanding partnership with Estra, one of Italy’s largest energy groups, reinforcing a collaboration that dates back to 2009.

As part of the new agreement, Estra will continue as Principal Partner of the club and assume the new role of Official Main Training Kit Partner. This means the Estra logo will now appear on the front of training kits worn by the men's and women’s first teams, as well as by the Primavera squads, starting from the 2025/26 season.

Strengthening a 15-Year Relationship Fiorentina Estra

The partnership between Fiorentina and Estra now enters its 16th year, marking one of the most stable commercial relationships in Italian football. Both organizations emphasized the shared commitment to regional identity, sustainability, and social values, which have defined the collaboration from the beginning.

“We are pleased to continue our journey with Estra,” said Alessandro Ferrari, General Director of Fiorentina.“A company that shares with us fundamental values such as local roots, a focus on sustainability, and commitment to communities. The renewal as Principal Partner and the expansion of the partnership as Official Main Training Kit Partner strengthens a bond built over time, which now looks to the future with even greater determination.”

Ferrari added that Estra’s expanded visibility – including daily training exposure – represents a strategic alignment with the club's long-term growth model that blends commercial value with community impact.

Estra’s Commitment to Local Identity and Sport

Estra, based in Tuscany, operates across the gas, electricity, and energy services sector and has a firm presence in the Italian market. The group sees the Fiorentina partnership as a core element of its brand-building strategy focused on territorial connection and public engagement.

“The Estra brand feels at home at the Franchi, and we are proud to support a club with a sports project that we hope will bring great results to Fiorentina and increased positive visibility to our company,” said Francesco Macrì, President of Estra.

“Estra is proud to have sponsored Fiorentina since 2009,” added Nicola Ciolini, CEO of Estra.“Our presence in civil society, not only in Tuscany where Estra was born, translates into support for the social, cultural, and sporting values of the communities.”

Strategic Implications

The renewal and expansion of the partnership are significant for Fiorentina’s commercial and branding strategy. By adding Estra to the training kit inventory, the club enhances brand integration opportunities and maintains consistency across its on-field and off-field communications.

The partnership will continue to focus on sustainable growth, with both entities planning joint initiatives that reinforce values of environmental responsibility, fan engagement, and youth development.