FIFA Expands Roblox Partnership With Launch of FIFA Super Soccer.

Roger Hampel

Image: FIFA

FIFA has expanded its multi-year partnership with Roblox, introducing FIFA Super Soccer as its new official football gaming experience on the platform. The game has been launched in collaboration with metaverse-focused media company Gamefam, which becomes FIFA’s new studio partner for Roblox-based development.

The move strengthens FIFA’s presence in immersive gaming environments and formalises Roblox as a long-term distribution channel for football-related digital experiences targeting younger audiences.

Roblox as a Strategic Fan Platform

Roblox has grown into one of the largest interactive platforms globally, reporting more than 151 million daily active users who spend an average of nearly three hours per day in-platform. This scale has positioned Roblox as a priority environment for sports organisations seeking continuous, non-event-based fan engagement.

For FIFA, extending the partnership reflects an effort to maintain relevance with Gen Z and Gen Alpha audiences, whose media consumption habits increasingly favour interactive and creator-driven platforms over traditional broadcast formats.

FIFA Super Soccer Replaces Super League Soccer

FIFA Super Soccer is a rebranded evolution of Super League Soccer, a title developed by Gamefam that has averaged 9.5 million monthly active users and 1.5 million daily gameplay sessions. The game was temporarily integrated with FIFA branding during the FIFA Club World Cup 2025, where it generated 20 million gameplay sessions and 5.5 million hours of engagement.

Following that limited-time activation, the game has now been fully incorporated into FIFA’s official digital portfolio under the FIFA Super Soccer name.

Integration of Official Football Assets

The game allows players to compete using official national teams and selected club sides, participate in events aligned with major football competitions, and unlock FIFA and FIFA World Cup-branded digital items.

The platform also supports partner activations, with adidas becoming the first commercial partner integrated into FIFA Super Soccer. A four-week adidas Football Festival event includes playable clubs such as Flamengo, Boca Juniors, Club América, Union Berlin and Al Nassr.

Always-On Engagement Model

Unlike traditional football content tied to matchdays or tournament windows, FIFA Super Soccer operates as a persistent environment, allowing users to engage year-round. Events linked to major competitions, including the build-up to the FIFA World Cup 2026, are embedded into the game’s live-service structure.

This model enables FIFA to maintain a constant presence in fan routines, independent of live fixtures or broadcast schedules.

Gaming as Part of FIFA’s Commercial Mix

The expansion on Roblox fits into FIFA’s broader strategy of diversifying its gaming footprint beyond console-based simulation titles. By operating within platforms that prioritise social interaction and user-generated content, FIFA gains access to new forms of digital inventory and sponsorship integration.

Previous Roblox-based FIFA activations have demonstrated measurable engagement outcomes, including increased intent to follow real-world tournaments, according to FIFA and platform data.

Gamefam’s Role as Development Partner

Gamefam brings experience in operating live-service sports titles within Roblox’s ecosystem, where content cadence, in-game events and platform-native design are critical to sustained usage. The partnership positions Gamefam as a central execution partner within FIFA’s immersive gaming strategy.