Feyenoord Set to Gain Full Control of De Kuip.

Roger Hampel

Image: Unspalsh/Jeroen Bentvelzen

Feyenoord is set to gain full control of De Kuip after reaching an agreement to unite the club with Stadion Feijenoord, the company that owns and operates its iconic home ground. The move formalizes the club’s long-term ambition to consolidate ownership and finance the comprehensive redevelopment of one of Europe’s most historic football venues.

Ownership Consolidation and Investment Feyenoord De Kuip

Feyenoord will acquire newly issued shares in Stadion Feijenoord worth €3.7 million, increasing its ownership stake to 95%. The unification proposal, accepted by the stadium’s board, will now go before shareholders for final approval at a meeting scheduled for next month.

The deal forms part of a long-term capital expenditure (CAPEX) plan exceeding €41 million, to be invested over the next nine years. Feyenoord has committed to providing €3–5 million annually for additional stadium improvements, alongside a regular maintenance program valued at €28 million.

In total, more than €69 million will be invested in De Kuip through to the 2033–34 season, ensuring the modernization of the stadium’s facilities while preserving its historic architecture and character.

Terms for V and O Shareholders

The unification plan includes special provisions for V and O shareholders, who currently hold rights linked to stadium seating. Approximately 800 V shareholders and 364 certificates of O shares—of which Feyenoord already owns 185—will retain their seat rights for the next 15 years.

From the 2040–41 season, these rights will convert into a priority entitlement for season tickets, allowing holders to maintain their seats by paying the standard season and matchday prices. To give shareholders flexibility, the club has also offered to buy back up to 250 V or O shares annually over the next 15 years, at a premium valuation. External experts have valued V shares at €14,400 and O shares at €8,000, but Feyenoord will pay €17,500 and €9,500 respectively, with the amounts gradually decreasing each year.

Strategic Importance and Redevelopment Vision

Feyenoord general manager Dennis te Kloese described the unification as a decisive moment for the club’s future:

“We all know that Feyenoord is De Kuip, and De Kuip is Feyenoord. This step allows Feyenoord to truly become the boss of its own club. It ensures the continuity of the stadium and preserves the unique identity of Feyenoord.”

Lilian de Leeuw, director of Stadion Feijenoord, added that the plan addresses the need for modernization:

“The stadium, however atmospheric, is lagging behind. Feyenoord’s investment restores our pride and prepares the ‘Iron Lady’ for the future. We can finally realize the wishes of the club, the stadium, and our supporters.”

Background: From Feyenoord City to De Kuip Revitalization

The decision to unify ownership follows years of debate over the future of Feyenoord’s infrastructure. In 2024, Stadion Feijenoord repaid a loan from Goldman Sachs originally tied to the abandoned Feyenoord City project, which sought to build a new 63,000-seat stadium along the River Maas.

With those plans formally shelved in 2022, the new investment plan marks a strategic pivot toward revitalizing De Kuip, which has been Feyenoord’s home since 1937. The agreement will allow the club to modernize the stadium while maintaining its heritage as one of European football’s most iconic venues.