FC Schalke 04 Extends Partnership With adidas and 11teamsports Until 2031.

Roger Hampel

Image: FC Schalke 04

FC Schalke 04 has announced an early extension of its long-term partnership with adidas and 11teamsports, prolonging their collaboration until June 2031. The agreement expands an existing contract originally set to run until 2027 and introduces improved commercial terms for all parties.

Partnership Overview FC Schalke 04 adidas

The extension continues one of the longest-running relationships in German football, as adidas has supplied Schalke 04 kits for most of the Bundesliga’s history since 1963. The new contract, effective retroactively from July 1, 2025, includes enhanced financial conditions and expanded product offerings for the club and its supporters.

Under the renewed deal, Schalke, adidas, and 11teamsports will continue to collaborate on exclusive kit designs and merchandising collections, while also introducing initiatives to strengthen engagement with fans and young players.

Product and Fan Initiatives

The partnership will allow Schalke supporters to access a broader range of official apparel and merchandise. Starting next season, fans can expect:

• Three unique, individually designed jerseys per season.

• Special adidas collections released exclusively for the club’s retail channels.

• Additional support for women’s football, including free product allocations.

• Community events focused on young Schalke supporters.

  
  

Schalke CEO Matthias Tillmann said the early renewal underlines the strength of the partnership and its alignment with fan expectations:

“We are very proud to continue this partnership in such an extensive way. The early renewal and scope of the agreement show how closely we work together. It was important to us that all three kits maintain a unique identity, reflecting the wishes of our members and fans.”

Brand Perspectives

Marina Moguš, Managing Director for adidas Central Europe, described the extension as a continuation of a strong, long-standing collaboration:

“Our partnership with Schalke is based on shared goals and genuine passion. Together with 11teamsports, we look forward to writing the next chapter of this successful story.”

Rolf Gramer, Director of Pro Club Business at 11teamsports, added:

“We are delighted about the early extension and appreciate the constructive discussions that made this possible. Together with adidas, we will continue to represent Schalke’s colors with enthusiasm beyond club boundaries.”