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FC Bayern Munich and Allianz have announced the extension of their partnership.



German football club FC Bayern Munich and its long-standing partner, Allianz, have announced the extension of their partnership until 2033. The Munich-based insurance company has been an essential partner of the German record champions since 2000, and this extension of their cooperation will see the relationship continue for at least another decade.


Allianz's association with FC Bayern has been very successful, and the insurance company has played a significant role in the team's growth and success over the past two decades. Allianz has been the name partner of the Allianz Arena, FC Bayern's stadium, since it was inaugurated in 2005. The company is also the shirt sponsor of the women's team and has supported the club's youth teams and junior football camps.


Oliver Kahn, the CEO of FC Bayern, expressed his delight at continuing the partnership with Allianz, highlighting the importance of reliable, ongoing partnerships to the club's success. Andreas Jung, the head of marketing at FC Bayern, added that the collaboration with Allianz would focus on advancing the expansion of the partnership with the women's team and implementing projects in the promotion of young talent.


Allianz's Head of Global Brand & Marketing, Christian Deuringer, noted the successful and trusting partnership between the two organizations and praised FC Bayern for its inspiring content, which helps reach millions of fans worldwide.


In addition to their existing partnership initiatives, Allianz plans to introduce individual and free financial coaching for ambitious female athletes aged 18 to 22 during the 2023/2024 season. The coaching sessions can be booked online at allianz.com, and the women's team at FC Bayern will be among the beneficiaries of this initiative. Allianz also plans to expand this program to other sports and professions in the future.


Source: https://fcbayern.com/de/news/2023/03/langfristige-kooperation---fc-bayern-und-allianz-verlaengern-partnerschaft-bis-2033

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