Paris Saint-Germain Women’s Team Signs Multi-Year Sponsorship Deal with ILIA Beauty.

Roger Hampel

Photo Credit: Paris Saint-Germain

Paris Saint-Germain Women’s Team has announced a new partnership with ILIA Beauty, a leading U.S.-based clean cosmetics brand, marking a significant expansion of lifestyle-focused sponsorship in women’s football. The multi-year agreement names ILIA as the Official Hybrid Make-up Partner of the team through 2026, with a focus on empowerment, high performance, and authenticity — both on and off the field.

Merging Performance and Wellness in Women’s Sport Paris Saint-Germain ILIA Beauty

ILIA Beauty, known for its skin-centric approach to cosmetics and clean formulation standards, enters the sports sponsorship space through this first-of-its-kind collaboration with a major women’s football team. The partnership seeks to amplify narratives around resilience, commitment, and holistic well-being, positioning ILIA as a brand that champions women in high-performance environments.

“We’ve found a partner in Paris Saint-Germain to tell the story of no-compromise performance for women,” shared ILIA Founder Sasha Plavsic on the brand’s goals for the collaboration.

This alignment reflects a broader industry trend: non-traditional sponsors — particularly in beauty, wellness, and lifestyle — are increasingly viewing women’s sports as a platform to reach conscious, engaged, and purpose-driven audiences.

Photo Credit: Paris Saint-Germain

Strategic Expansion for Paris Saint-Germain

For PSG Women, the deal with ILIA Beauty supports a long-term strategy to diversify its sponsorship portfolio, adding premium consumer brands that align with the club’s identity and the growing visibility of its women’s division.

Nicola Ibbetson, PSG Sponsorship Director, emphasized that the collaboration goes beyond branding:

“Together, we want to build much more than a partnership: we want to create a positive and committed dynamic for women’s football.”

The deal will include joint storytelling campaigns, digital content activations, and visual brand integration across team platforms. The partnership also underlines PSG’s intention to foster new commercial narratives in women's sport — emphasizing individuality, empowerment, and cultural relevance.

A Milestone in Beauty-Sports Sponsorship

This partnership is part of a wider movement in sports marketing, where beauty and skincare brands are increasingly recognizing the crossover between athleticism and wellness, particularly in the women’s segment. ILIA follows other brands such as L’Oréal and Glossier in supporting female athletes, but its partnership with a club of PSG’s stature sets a new precedent.

For ILIA, the collaboration offers:

• Access to a pan-European and global fanbase

• Association with a club known for excellence and elite talent development

• A platform to promote its mission of performance without compromise

  
  

Commercial Implications and Future Outlook

The ILIA–PSG agreement adds momentum to the commercial viability of women’s football, particularly as audience growth, sponsorship valuations, and media coverage continue to rise. With ILIA’s involvement, PSG Women not only gains a lifestyle-focused partner but also benefits from co-branded campaigns that blend wellness, performance, and authenticity.

This collaboration may also open the door for future partnerships between top-tier women’s football clubs and brands traditionally outside the sporting world, especially those committed to social impact, sustainability, and female empowerment.