FC Bayern and Breitling Announce Exclusive Partnership.
- Roger Hampel
- Sep 24, 2024
- 2 min read
Roger Hampel

In Bayern, they say time ticks a little differently – and now, it does so in true luxury style. FC Bayern Munich, Germany’s record-breaking football club, has entered into an exclusive partnership with the prestigious Swiss watchmaker Breitling. As part of this landmark collaboration, Breitling becomes the official timekeeper of FC Bayern, showcasing the alliance between two global leaders in their respective fields.
Pioneers in Tradition and Excellence
Both FC Bayern and Breitling are renowned for their pioneering spirit, commitment to excellence, and rich history. Breitling, founded in 1884, celebrates its 140th anniversary this year, making it one of the most respected names in the world of luxury chronographs. FC Bayern, on the other hand, is preparing for its 125th anniversary in 2025, with a legacy that mirrors Breitling’s in terms of success and longevity. These milestones highlight the shared values of both partners in tradition and achievement.
A Fusion of Sport and Luxury FC Bayern Breitling
The partnership between FC Bayern and Breitling not only emphasizes the importance of precision in sport but also showcases the luxury lifestyle both brands embody. As the official timekeeper, Breitling will have a visible presence at all of FC Bayern’s matches, reinforcing its commitment to precision and excellence. Additionally, the watchmaker is expected to release exclusive timepieces inspired by FC Bayern’s iconic colors and designs – a perfect blend of high-performance sport and sophisticated luxury.
A Partnership for the Future
This collaboration further strengthens FC Bayern’s position as a globally recognized football brand, while Breitling affirms its association with elite performance. For fans, this partnership offers an exciting new chapter that merges their passion for football with the allure of luxury timepieces. The synergy between these two industry giants highlights their shared vision of combining tradition with innovation for a brighter future.
With this exclusive partnership, FC Bayern and Breitling are set to keep time on and off the pitch in perfect harmony, united by their commitment to success, precision, and timeless elegance.
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