Roger Hampel
Photo Credit: FC Barcelona
FC Barcelona and Fever Sign Strategic Partnership
In a landmark move, FC Barcelona has partnered with Fever, the world leader in live-entertainment discovery, to become the 'Official Ticketing Technology Partner' for the next five seasons, extending until June 30, 2030. This strategic alliance aims to enhance the spectator experience at FC Barcelona's facilities, offering a wide range of events, activities, and exclusive content.
Transforming Facilities into Innovation Hubs
The collaboration underscores FC Barcelona’s dedication to transforming its facilities into international hubs of innovation. By adopting Fever's cutting-edge technology, the club aims to improve the experience for fans and members visiting the future Espai Barça. Fever’s platform will provide Barça fans with the most accessible, efficient, and fastest ticket sales experience in the industry, supported by global payment systems and round-the-clock customer service.
Enhancing the Fan Experience
One of the key goals of this partnership is to simplify the process of purchasing match tickets, event tickets, and various experiences related to the club. The Fever platform offers a seamless and personalized experience, featuring advanced technology for optimized sales processes, personalized recommendations, and an intuitive, safe, and rapid purchase journey.
Personalized and Exclusive Experiences
Fever’s technology will enable FC Barcelona to offer unique and exclusive content, providing fans with tailored experiences that enhance their connection to the club. This includes easier access to games and events held at the FC Barcelona facilities, ensuring a 100% personalized Barça experience.
Statements from Key Figures
Juli Guiu, FC Barcelona Marketing Area Vice President
“This agreement with Fever strengthens FC Barcelona’s commitment to transforming its facilities into an international hub of innovation. By adopting revolutionary technology, we can offer a unique experience with a wide range of opportunities for members and fans at the future Espai Barça. This partnership is crucial for our plans to refurbish Spotify Camp Nou, ensuring a personalized, 100% Barça experience worthy of the best team in the world.”
Rocío Trujillo, Fever General Manager Southern Europe
“We are proud to become the 'Official Ticketing Technology Partner' of an emblematic sports club like FC Barcelona. This agreement demonstrates Fever’s commitment to developing a global platform that enhances user experience while providing our partners with access to a world of content and technology, across all entertainment categories.”
Source: FC Barcelona
Comments