FC Barcelona and Uber Sign Mobility Partnership Agreement Until 2027.

Roger Hampel

Image: FC Barcelona

FC Barcelona has signed a new partnership with Uber, making the transport platform an Official Partner of the Club until 2027. The collaboration was presented at the club’s facilities in an event attended by first-team player Pau Cubarsí, Manel del Río, General Director of FC Barcelona, and Felipe Fernández Aramburu, CEO of Uber Spain and Portugal.

Focus on Sustainable Fan Mobility FC Barcelona Uber

The agreement is designed to improve fan mobility and traffic management around the new Spotify Camp Nou and the wider Espai Barça area. As part of the partnership, Uber will introduce dedicated pick-up and drop-off zones for users attending matches and events, as well as promote the use of its 100% electric vehicle service, which has recently become available in Barcelona.

Uber’s electric fleet will play a role in supporting the club’s sustainability goals, providing fans and visitors with cleaner, more efficient transport options on matchdays and for other large-scale events.

Launch of Branded Electric Vehicles

To mark the start of the partnership, FC Barcelona and Uber have unveiled a limited edition of 30 CUPRA Tavascan vehicles in the club’s colours. These fully electric cars will be available through the Uber Electric service, allowing users in Barcelona to book rides in vehicles that visually reflect Barça’s identity.

This initiative combines the club’s focus on innovation and sustainability with Uber’s technological capacity in urban mobility.

Sponsorship Integration at Spotify Camp Nou

Under the agreement, Uber and Uber Eats will receive advertising visibility at the Spotify Camp Nou and will be able to carry out corporate and promotional activities at the stadium once it reopens as part of the Espai Barça project.

The partnership is part of FC Barcelona’s broader commercial strategy to collaborate with global brands that contribute to enhancing matchday experience and operational efficiency through technology.

Executive Statements

Manel del Río, General Director of FC Barcelona, said the agreement reflects the club’s continued investment in innovative transport solutions:

“This partnership with Uber strengthens our commitment to innovation and collaboration with leading brands in transport. It aims to improve fan mobility and traffic management around the new Spotify Camp Nou while promoting sustainable travel.”

Felipe Fernández Aramburu, CEO of Uber in Spain and Portugal, added:

“FC Barcelona doesn’t just arouse passion—it moves the city. With this agreement, we want to make the experience of going to the stadium even better through sustainable, electric mobility.”