Roger Hampel
FC Barcelona has announced a three-year collaboration with Feeberse, the first 100% football-based social network, extending through to 2027. This partnership designates Feeberse as the club's Official Channel and Official Presenting Partner of Culers Corner.
About the Partnership
Feeberse, launched on June 28, is a unique platform designed to interconnect football fans, professionals, players, media, and clubs within a single ecosystem. It offers microvideos with a variety of features, prominently including playability, which allows users to participate in challenges and collaborations with their favorite teams.
FC Barcelona has been part of this innovative platform since its inception, maintaining an official account, @fcbarcelona. This account provides exclusive content aimed at fostering direct, gamified interactions among users, keeping football at the core of all activities.
Enhancing Digital Strategy FC Barcelona Feeberse
This new platform integration is a significant step in FC Barcelona's ongoing digital development strategy. The club is already a leader on social networks, with a well-established presence and a vast following of over 486 million across various platforms. By joining Feeberse, Barça continues to solidify its position as one of the most engaged and beloved football clubs in the digital world.
Statements from Key Figures
Juli Guiu, Vice-President of the FC Barcelona Marketing Area: "FC Barcelona is a pioneering club on social networks, both in terms of its brand strategy and content creation, and because of the support shown by fans all around the world. Feeberse is yet another new project, a new social network that combines different elements with huge potential for success, namely football, microvideos, and playability."
Pedro Nieto, CEO of Feeberse: "The Feeberse project's ambition is to become the main hub for football, and that's why we are so proud to sign this deal with FC Barcelona, one of the most supported clubs in the world and a pioneer in digital advances. We are faced by a massive challenge, to create a social network that is totally segmented towards football, introducing the 'playable' concept as the main novelty among such platforms. The alliance with FC Barcelona is a new drive for Feeberse, the aim being to make it the go-to social network for the football universe."
About Feeberse
Feeberse is the first playable social network exclusively focused on football. It features unique functionalities that connect the entire ecosystem of football fans, professionals, players, media, and clubs. Backed by American investors, the project's initial focus is on Spain and Latin America, with plans for global expansion capitalizing on the 2026 World Cup in the USA, Canada, and Mexico.
Source/Credit: FC Barcelona
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