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Como 1907 and Adidas Announce Multi-Year Partnership.

Roger Hampel

Como 1907 Adidas
Como 1907 Adidas

Credit: Como / Andrea Butti


A Historic Collaboration as Como 1907 Teams Up with Adidas


Como 1907 Football Club and Adidas are thrilled to announce a landmark multi-year partnership beginning with the 2024/25 season. This exciting collaboration will see all Como 1907 teams, including male, female, and youth squads, donning Adidas gear as they represent their club on various platforms.


The Road to Serie A


This announcement comes on the heels of an extraordinary journey for Como 1907. The men's team secured a remarkable promotion to Serie A after a 21-year hiatus, a significant achievement given that the club was in Italy's fourth division, Serie D, as recently as 2019. Nestled along the picturesque shores of Lake Como, the club embodies the vibrancy, historic charm, and community spirit of the region.


Expanding Retail Operations


A key aspect of this new agreement is the expansion of Como 1907’s retail operations, both in-store and online, catering to local and global markets. This includes the development of a custom lifestyle range, with more details to be announced soon. This strategic move aims to blend football with the unique Como lifestyle, offering fans a taste of the club’s rich heritage and contemporary flair.


Statements from Key Figures


Mirwan Suwarso, the official representative for the ownership group, expressed his excitement about the partnership: “This is the start of what we hope to be a long and rewarding journey with Adidas. We are a humble club but with big ambition both on and off the pitch. Our home is Como, one of the most beautiful settings for a football club in the world with a rich community to explore. This partnership is a huge part of our plan to combine football and a taste of the Como lifestyle.”


Alessandra Furia, Senior Director Brand of Adidas, shared her enthusiasm: “Como 1907 is a football club with a long tradition, which has embarked on an ambitious path, capable of bringing the club back into Serie A. In this historic moment, so important for the city of Como and its football club, we are happy to start together a multi-year partnership, which will represent a new chapter in the history of both the brand and the club, a virtuous expression of a unique and worldwide appreciated territory such as the Lake of Como. Adidas has always linked its history to football and is proud to support Como in its growth and commitment on the field and in the community.”


Upcoming Kit Release


The new kit for the 2024/25 season will be unveiled in the coming weeks, just in time for the new season. Fans can look forward to purchasing the training kit online at Como 1907 Shop and in-store in the near future.


Source: Como 1907 Media

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