Roger Hampel

Credit: Chelsea FC
Chelsea Football Club has proudly announced a new multi-year partnership with Shandong Linglong Tire Co., Ltd., making the global tyre manufacturer the official global tyre partner of the club. This collaboration highlights Chelsea's continued growth and Linglong Tire's ambition to further expand its international footprint in the tyre manufacturing industry.
A Leading Global Tyre Manufacturer Chelsea Linglong Tire
Linglong Tire, one of the top Chinese tyre manufacturers, exports its products to 173 countries worldwide, including major regions such as Europe, the Middle East, the Americas, Asia Pacific, and Africa. The company provides equipment and services to over 100 manufacturing bases of 60 global automakers, making it a key player in the automotive industry.
Driving Linglong Tire’s International Growth
This partnership with Chelsea FC is expected to significantly enhance Linglong's global presence. By aligning with Chelsea’s world-class brand and vast international fanbase, Linglong will further establish itself as a leader in the tyre industry. As part of the collaboration, Linglong will supply the tyres for Chelsea FC’s men’s team bus in the UK, ensuring top performance and reliability for the team.
Exclusive Content and Fan Engagement
Beyond providing tyres, Linglong Tire will activate this partnership with exclusive interactions between Chelsea's star players and the brand. Together, they will create engaging content for Chelsea’s international fans, focusing on key strategic markets. Linglong’s branding will also be showcased at Stamford Bridge through pitchside placements during men’s and women’s team matches, further cementing its presence in the global sports arena.
A Strategic Move for Chelsea FC
Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, expressed excitement about the collaboration, saying: "We are delighted to welcome Linglong Tire as our new official global tyre partner, an ambitious and innovative company committed to excellence in manufacturing, service, and brand. We look forward to contributing to Linglong’s global growth plans and collaborating with a respected Chinese brand to grow our footprint in China."
A Milestone for Linglong Tire
Wang Feng, Chairman and President of Linglong Tire, emphasized the significance of the partnership: “Becoming the official global partner of Chelsea Football Club is an important milestone in Linglong Tire's internationalization strategy. We cherish this opportunity and will fully utilize it to showcase the brand charm and product strength of Linglong Tire to the world.”
Conclusion
The partnership between Chelsea FC and Linglong Tire is a strategic move for both entities, as it opens new doors for global growth and engagement. This collaboration will bring innovation, content, and experiences to fans worldwide, while also promoting Linglong Tire's product strength on an international stage.
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