Chelsea FC Announces Moët Hennessy as Official Champagne Supplier in Multi-Year Partnership.

Roger Hampel

Image: Chelsea FC

Chelsea FC has entered into a multi-year agreement with Moët Hennessy UK, appointing the company as the Official Champagne Supplier for the men’s team. The deal brings premium beverage brands including Moët & Chandon and Dom Pérignon into the club’s matchday and event ecosystem at Stamford Bridge.

The partnership reflects a continued push by Chelsea to position its stadium offering within the premium hospitality segment, where food and beverage plays a central role in revenue generation and brand positioning.

Premium Hospitality as a Commercial Lever Chelsea FC

Under the agreement, Moët Hennessy’s portfolio will be integrated across Stamford Bridge, with products available in hospitality suites, lounges and key club events throughout the season. The rollout includes by-the-glass champagne offerings, extending access beyond exclusive VIP environments into a broader premium audience within the stadium.

This approach aligns with a wider shift in stadium strategy, where clubs are expanding high-margin hospitality products rather than relying solely on ticketing revenue. Premium beverage partnerships sit at the centre of that model, supporting both spend per head and overall matchday experience.

Strategic Context: Aligning With Luxury Brands

Moët Hennessy, part of LVMH, operates one of the most established portfolios in the global wine and spirits market. Its long-standing association with major sporting and cultural events positions the partnership within a broader trend of luxury brands targeting football audiences.

For Chelsea, the agreement strengthens its ability to align with globally recognised premium partners, reinforcing its positioning in the upper tier of football’s commercial landscape.

Executive Comments

Oliver Boden, Partnership Sales Director at Chelsea FC, framed the deal around matchday experience:

“Working with such a prestigious brand portfolio reinforces our commitment to creating the very best experiences for fans on matchdays and at events throughout the year.”

Julie Nollet, Managing Director of Moët Hennessy UK, positioned the collaboration within a global brand context:

“This partnership unites two globally recognised brands rooted in excellence and international appeal… ensuring every celebration at Stamford Bridge is remembered.”