Roger Hampel
Bayer 04 Leverkusen, the renowned German football club and double Supercup winners, have strengthened their commercial portfolio by extending their partnership with energy advisory company NRG24. The energy service provider, headquartered in Gütersloh, has signed a new deal, extending their contract for an additional twelve months, solidifying their presence in the club’s Sponsors Club. This deal will now run through the 2025/26 season, bringing NRG24 into closer collaboration with one of Germany’s most successful football clubs.
NRG24: A Trusted Energy Partner
NRG24 is an independent service provider in the energy sector, offering specialized services for both private households and businesses. Catering to small and medium-sized enterprises (SMEs) as well as large companies, the company’s expertise spans energy management, consultancy, and tariff optimization. Their business model revolves around simplifying the complexities of energy tariffs, providing customers with more affordable and transparent options for both gas and electricity.
With more than 200 energy experts across Germany, NRG24 has established itself as a trusted provider, known for its ability to save customers significant amounts of money while streamlining the process of switching providers. The company’s hassle-free service allows its experts to handle all necessary paperwork, making the energy transition seamless for over 20,000 satisfied customers. These customers can access personalized services through their user-friendly platform at www.nrg-24.com.
Benefits of the New Sponsorship Agreement Bayer Leverkusen NRG24
The enhanced partnership between NRG24 and Bayer 04 Leverkusen extends beyond energy services, showcasing the mutual benefits of sports sponsorship. As part of the new contract, NRG24 will enjoy prominent branding opportunities at Leverkusen’s iconic BayArena. These include:
- LED advertising displays: Visible on the upper tier during Bundesliga home matches, ensuring extensive exposure to football fans both in the stadium and via live television broadcasts.
- Video screens in VIP areas: A targeted approach to reaching high-net-worth individuals and business decision-makers attending matches in the premium seating areas.
- Super banners: Strategically placed around the BayArena, these banners offer additional visibility to fans and media.
- VIP trips for European away matches: NRG24 will also have the opportunity to host exclusive trips for key stakeholders during Werkself's away games in European competitions, reinforcing their brand presence on an international stage.
Additionally, NRG24 will benefit from a private box located in the South Stand of the BayArena, providing a prime setting for corporate entertainment and relationship-building with clients and partners. This unique space will allow the company to combine business with the excitement of live football in a premium environment.
A Win-Win Partnership
This sponsorship extension represents a significant opportunity for NRG24 to enhance its visibility and reputation within the sports community. By aligning with Bayer 04 Leverkusen, NRG24 leverages the club’s prestigious image and loyal fanbase to strengthen its brand. The comprehensive presence in the BayArena, coupled with VIP experiences and targeted advertising, will ensure that NRG24’s association with top-tier football resonates with a broad audience.
From Bayer 04’s perspective, the extended partnership with NRG24 further diversifies its Sponsors Club and enhances the club’s ability to deliver value to fans, stakeholders, and partners. As the club continues to compete at the highest level in both the Bundesliga and European competitions, strong partnerships like this one are crucial to sustaining the team’s on-field and off-field success.
Source/Photo Credit: Bayer 04 Leverkusen
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