AZ Alkmaar and Nike Extend Partnership Until 2030.

Roger Hampel

AZ Alkmaar Nike

Photo Credit: AZ Alkmaar

Dutch football club AZ Alkmaar and global sportswear giant Nike have announced the extension of their partnership, securing their collaboration through the 2029-2030 season. Originally launched in 2020, this successful partnership was initially set to conclude in 2025. However, both parties have now committed to a five-year extension, highlighting the success and mutual goals shared by the two organizations.

A Flourishing Partnership Since 2020

The AZ-Nike collaboration has evolved over the last four years, becoming a harmonious partnership that has combined style, performance, and tradition. With Nike providing kits for AZ's men's, women's, and youth teams, the partnership has gone beyond simply outfitting the players. It has become a key component of AZ’s brand identity, resonating with both fans and the local community.

Looking Ahead: Innovation and Tradition AZ Alkmaar Nike

The renewed agreement solidifies a continued commitment to innovation while preserving the club's heritage. As part of the deal, Nike will continue to design unique, memorable kits that honor AZ's history and ambition. Expect fresh designs that celebrate tradition, innovative technology for high performance, and a modern aesthetic that resonates with fans worldwide.

Community Impact: Expanding the AZ-Nike Brand in the Region

In a move that underscores Nike's long-term vision for AZ and Dutch football, the brand plans to extend its reach beyond AZ, collaborating with local amateur clubs. This strategy aims to strengthen Nike’s connection with the Dutch grassroots football community, supporting regional talent development and creating a stronger football ecosystem.

Statements from AZ and Nike

Michael Koster, AZ Commercial Director:“We are thrilled to continue our partnership with a global brand like Nike. This extension allows us to create more memorable experiences for our fans with kits that honor AZ’s rich history and future. We are excited to surprise our fans with new designs that reflect the unique identity of our club."

Simon Rutgers, Nike Football Partnership Lead:“We are proud to continue as AZ’s Kit Supplier until 2030. AZ stands for ambition, innovation, and a deep connection with its community—values that align perfectly with Nike’s vision. Together, we are committed to pushing boundaries and delivering iconic products for the club and its supporters.”

What’s Included in the New Deal?

The contract covers match and training gear for the men’s first team, as well as the kits for AZ’s women’s and youth teams. Fans can expect annual unveilings of new kits that embody the spirit of both Nike and AZ, blending modern trends with the club’s iconic colors and symbols.