Atlético Madrid Launches Casa Atleti Seoul Following Lee Kang-in Signing.

Roger Hampel

Image: Atlético Madrid

Atlético Madrid has announced Casa Atleti Seoul, a four-day fan activation in South Korea, just days after signing Lee Kang-in from Paris Saint-Germain.

The sequence is significant. Lee Kang-in's arrival immediately gives Atlético one of Asia's most recognisable footballers, while Casa Atleti Seoul provides the club with a platform to engage supporters directly in one of its most strategically important international markets.

Running from 6 to 9 August, the activation combines football with fashion, gaming, entertainment and Korean culture under one temporary fan hub.

Image: Atlético Madrid

Casa Atleti Extends Beyond Football Madrid

The Seoul activation includes:

• Official Atlético Madrid retail store.

• Club museum featuring historic memorabilia.

• Exclusive experiences for Red & White international members.

• Meet-and-greet sessions with players and club legends.

• EA SPORTS FC 26 gaming zone.

• Fashion collaboration with Korean brand Over The Pitch.

• Live DJs and supporter events.

• Atlético Madrid vs Manchester City watch party.

• Korean food experiences through a dedicated Chimaek Station.

• Live artwork by Korean artist Choi Sung Wook.

  
  

The programme combines football with fashion, gaming and local culture, reflecting the increasingly broad role of international fan activations.

Alongside merchandise and entertainment, Atlético is also using the event to promote its international Red & White membership programme.

Visitors will be encouraged to register for membership, which provides access to priority experiences, exclusive registrations, player appearances and member-only activities.