Arsenal has signed a multi-year agreement with Zilch, naming the consumer payments platform the club’s Official Way to Pay. The partnership marks Zilch’s first entry into sports sponsorship and will provide flexible payment options to Arsenal supporters across online and in-store retail experiences. The collaboration spans both the men’s and women’s teams and includes introductory activation in which Zilch is giving £50,000 directly back to supporters via a promotional credit on Arsenal Direct. Supporters using Zilch will benefit from discounts at The Armoury, access to exclusive merchandise drops, opportunities to win match tickets and experiences, and additional fan-focused rewards. Zilch positions the partnership within a broader mission to offer lower-cost, reward-driven payment alternatives. Arsenal Chief Commercial Officer Juliet Slot highlighted that the collaboration will support the club’s ambition to enhance global fan engagement and strengthen revenue initiatives across its retail ecosystem. Zilch CEO Philip Belamant described the partnership as a milestone for the fintech’s brand expansion, citing the strategic alignment between Arsenal’s highly engaged supporter base and Zilch’s rewards-driven payments model. The agreement reflects the growing trend of fintech companies entering the Premier League sponsorship landscape as clubs modernise commerce channels and integrate digital payment partners into the matchday and e-commerce experience.
