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Amex Stadium Upgrade: Brighton's Fan Zone Plans Promise Matchday Excitement.

Roger Hampel


Amex Stadium Upgrade
Amex Stadium Upgrade

Brighton & Hove Albion, affectionately known as the Seagulls, are gearing up to revolutionize the football fan experience with their proposed multi-million-pound Fan Zone at the American Express Stadium. The club has put forward a vision that extends beyond the pitch, offering supporters a dynamic space not just on matchdays but throughout the year.


A Glimpse into the Future of Football Fandom

The state-of-the-art covered Fan Zone is a testament to the club's commitment to its fans and the local community. With plans submitted to city officials, supporters are buzzing with anticipation, eager for a preview of what promises to be a stunning new addition to the already iconic Amex Stadium.

Amex Stadium Upgrade

More Than Just a Pre-Game Spot

The concept of the Fan Zone is simple yet impactful: to enhance the pre-turnstile and post-match experience for home games. However, the club's ambition sees it doubling as a premier leisure venue for an array of events including sports screenings, music gigs, and more. This dual-function approach underscores the flexibility and innovation of the space, ensuring its vibrancy throughout the year.


Convenience and Community at Its Core

Accessibility is a key element of the Fan Zone. With a commitment to easy access for supporters on home matchdays, including early and late opening times, the club ensures that the Fan Zone will become a central hub for fans to congregate, celebrate, and unwind.


Economic and Social Benefits

The project is not just about football; it's also a boon for the local economy. With the potential to create up to 50 jobs, the Fan Zone will contribute positively to local businesses and suppliers, highlighting the club's dedication to supporting the local Sussex community.




Leadership's Vision and Generosity

Paul Barber, Chief Executive and Deputy Chairman, has expressed his excitement over the plans. The Fan Zone is a reflection of the club chairman Tony Bloom's generous investment and the leadership's desire to replicate the lively Box Park experience, previously enjoyed during significant matches at Wembley, at every home game.


Sustainable Growth and Enhanced Facilities

The plan includes the integration of the current pre-turnstile bar, Dick’s Bar, into the new Fan Zone. This move is strategic, ensuring that the club's North Stand facilities continue to evolve and meet the growing expectations of fans and visitors alike.


A Timely Construction Schedule

With hopes of receiving planning approval by the end of the year, the club is poised to start construction in early 2024. The ambitious timeline sets the stage for an opening ready to welcome fans for the 2024/25 season, subject to the approval of Brighton & Hove City Council.


Source: Brighton & Hove Albion via Linkedin


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