Torino FC Launches Seasonal Commercial Campaign With Ticketing and Retail Focus.

Roger Hampel

Image: Torino FC

Torino FC has rolled out its Christmas 2025 commercial campaign, branded XMAS Torino FC, activating a series of seasonal initiatives across ticketing, retail and owned media channels throughout December.

The campaign has been developed internally by the club’s Media House, reflecting a continued emphasis on in-house content production and direct fan engagement during high-consumption calendar periods.

Seasonal Identity and Owned Media Activation Torino FC

The XMAS Torino FC campaign is built around a dedicated visual identity that blends traditional Christmas elements with the club’s granata branding. Content linked to the campaign will be distributed across Torino FC’s official digital channels for the duration of the month.

Gift Cards as Flexible Ticketing Instruments

The club has activated its official Ticketing Gift Card, allowing purchasers to select a monetary value while leaving match selection and seat allocation to the recipient. Gift cards function as flexible ticketing instruments that defer match choice while securing upfront revenue, particularly relevant during gift-driven sales periods such as Christmas.

Retail Strategy: Seasonal Merchandise Collection

In parallel with ticketing offers, Torino FC has launched a new Christmas-themed merchandise collection, available through both its online store and physical retail outlets.