Salem Badughaish
Photo Credit: Sportfive
AlNassr Football Club, a dominant force in Saudi Arabian football, has unveiled Snickers as its Official Chocolate Partner for the upcoming 2024/25 season. This partnership not only reflects AlNassr's commitment to aligning with renowned global brands but also sets the stage for exciting fan engagement initiatives. The announcement was made in Riyadh, where AlNassr’s CEO, Mr. Guido Fienga, and Mr. Ahmed Helaly, General Manager of Mars Wrigley Saudi Arabia, gathered to celebrate the start of this strategic alliance.
Building Global Connections with Iconic Brands AlNassr Snickers
The partnership will see Snickers featured on the sleeve of AlNassr’s training kits, marking a powerful brand presence both on and off the pitch. As AlNassr extends its reach beyond the MENA region, this collaboration with Snickers enhances the club’s reputation as a global entity capable of attracting top-tier partners.
"We are excited to welcome Snickers to AlNassr’s growing portfolio of prestigious partners," said Mr. Fienga. "This partnership aligns perfectly with our international ambitions and further solidifies AlNassr's position as a club capable of attracting premier international partners."
This alliance with Snickers fits into AlNassr's overarching strategy to expand its influence and fanbase on a global level, partnering with brands that share a commitment to engaging audiences through innovative approaches.
Snickers Expands Its Presence in the MENA Region
For Snickers, the partnership represents a unique opportunity to deepen its involvement in the sports sector and connect with passionate football fans in the Middle East. Mr. Ahmed Helaly emphasized the importance of the collaboration, stating, "Snickers’ sponsorship of AlNassr reflects our commitment to enhancing the sports experience for fans across the Kingdom. AlNassr is an iconic symbol of football excellence in the region, and we are excited to be part of the club’s journey this season."
He added, “Through this partnership, we aim to create moments of joy and excitement, uniting fans as they cheer on their favorite team with a Snickers in hand. At Mars, we believe in inspiring moments of everyday happiness, and this partnership brings that philosophy to life in a thrilling new way.”
Creating Unforgettable Fan Experiences
As part of the partnership, Snickers will benefit from substantial exposure across AlNassr’s social media platforms, television broadcasts, and in-stadium activations. Fans can expect to see a range of engaging promotions, activations, and co-branded events throughout the season, designed to bring them closer to the action and create unforgettable memories.
This collaboration allows Snickers to reinforce its commitment to the sports world, while AlNassr continues to grow its influence and build stronger connections with fans. Together, AlNassr and Snickers aim to push boundaries, providing fans with unique experiences and satisfying their “hunger” for victory.
The partnership between AlNassr and Snickers signals an exciting new chapter for both brands. As they join forces for the 2024/25 season, they are set to create a vibrant atmosphere of joy and camaraderie that extends far beyond the pitch, solidifying AlNassr’s position as a club at the forefront of fan engagement and global growth.
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