Alex Morgan Becomes Minority Investor in San Diego Wave FC.

Roger Hampel

Photo Credit: San Diego Wave FC

Alex Morgan, one of the most recognized figures in global women’s football, has officially joined San Diego Wave FC as a minority investor, becoming part of the club’s ownership structure just months after retiring as a player. The announcement, made on May 13, 2025, marks a new chapter in Morgan’s career — this time, off the pitch.

From Franchise Player to Stakeholder Alex Morgan Investor San Diego Wave FC

Morgan was the first high-profile signing when Wave FC launched in 2021, and she quickly became the face of the expansion team. Her on-field contributions helped lay the foundation for the club’s rapid success, including scoring the team’s first-ever goal, winning the 2022 NWSL Golden Boot, and leading the club to its first major trophy, the 2023 NWSL Shield, in front of a record home crowd at Snapdragon Stadium.

With her retirement in September 2024, Morgan stepped away as Wave FC’s all-time leader in both goals and assists. Her investment solidifies a long-term relationship with the club and aligns with her broader ambitions within women’s sports.

Alex Morgan on Her Investment

“San Diego is where I’ve built my home, where I am raising my children, and found a purpose beyond my playing career,” Morgan wrote on social media. “I believed in Wave FC before a single match was played, and I still believe this club has the power to change the future of women’s sports. I’m proud to invest in that future and not just as a player, but now as an investor.”

A Strategic Move for Women’s Sports Ownership

By joining the club’s ownership group — alongside controlling owners the Leichtman-Levine family — Morgan becomes part of a growing trend in sports where athletes transition into ownership roles post-retirement. Her move also brings visibility, strategic insight, and added commercial credibility to one of the NWSL’s most commercially successful franchises.

Her presence in the boardroom could strengthen Wave FC’s positioning in a competitive media and sponsorship landscape, as the NWSL continues to grow in valuation and global appeal.

Entrepreneurial Influence Beyond the Pitch

Morgan’s business activities extend well beyond football. She is:

• Co-founder of TOGETHXR, a media and commerce platform centered on women in sport

• Founder of the Alex Morgan Foundation, launched in 2023

• Investor in Unrivaled, a 3x3 professional women’s basketball league

• Co-founder of Trybe Ventures, an investment fund focused on SaaS, sports tech, and health innovation

  
  

Her business resume enhances her credibility not only as an investor, but also as a strategic voice in the growing women’s sports economy.

Long-Term Implications for San Diego Wave FC and the NWSL

Morgan’s minority ownership reinforces the club’s commitment to athlete-led governance and community-driven development. With Morgan’s involvement, Wave FC strengthens its cultural relevance and continues to stand out as a progressive, modern sports organization.

As the NWSL attracts increasing attention from investors and global media companies, Morgan’s presence at the ownership table sends a powerful message: women’s sports are not just for participation — they are for long-term investment.