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Writer's pictureRoger Hampel

Al-Ittihad Club Signs Three-Year Sponsorship Deal with Berain Water.

Roger Hampel

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Berain Water is an official sponsor of Al-Ittihad ✍️<a href="https://twitter.com/Berain_water?ref_src=twsrc%5Etfw">@berain_water</a> <a href="https://t.co/FIQCg6fInO">pic.twitter.com/FIQCg6fInO</a></p>&mdash; Al-Ittihad Club (@ittihad_en) <a href="https://twitter.com/ittihad_en/status/1851638625970122910?ref_src=twsrc%5Etfw">October 30, 2024</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Al-Ittihad Berain

Photo Credit: Al-Ittihad


Al-Ittihad Club has officially announced a significant three-year sponsorship agreement with Berain Water, marking a notable partnership that aligns with Saudi Vision 2030's goals for enhancing the role of sports in society, boosting quality of life, and fostering economic growth. This deal further solidifies Berain Water’s commitment to supporting Saudi sports, especially through high-profile partnerships with major sports clubs.


The contract was signed at Al-Ittihad's headquarters by Domingos Oliveira, CEO of Al-Ittihad Club, and Ahmed Alasiri, Human Resources and Admin Executive Director at Berain Company.


A Partnership Built on Shared Values and Vision


This strategic partnership between Al-Ittihad and Berain Water highlights a commitment to uniting the sports and corporate sectors to support youth development and promote healthier lifestyles. Al-Ittihad, one of Asia’s top football clubs with a massive fanbase across Saudi Arabia, sees this collaboration as a critical step in expanding its investment portfolio while strengthening its ties with leading companies that recognize the club's value.


As the official water provider for Al-Ittihad, Berain Water will supply the club’s first football team with high-quality drinking water for all official and friendly matches, both home and away, as well as during training camps. This consistent support will play a key role in ensuring that players remain hydrated and perform at their peak throughout the season.




Domingos Oliveira's Vision for Expanding Al-Ittihad’s Sponsorship Portfolio


Domingos Oliveira, CEO of Al-Ittihad Club, emphasized the importance of the partnership with Berain Water. He called it a significant move in the club’s strategy to expand its sponsorship portfolio, aiming to attract brands that recognize Al-Ittihad’s impact and reputation within the region. With record-breaking fan attendance not only in Jeddah but across Saudi Arabia, Al-Ittihad continues to prove its influence and stature within Asian football.


Oliveira expressed his gratitude to Berain Water for their unwavering support of the club and Saudi sports in general. He also commended the club's commercial team for their dedicated efforts in securing impactful sponsorships, which provide valuable opportunities for companies to connect with Al-Ittihad’s vast and passionate fanbase.


Berain Water’s Commitment to Saudi Sports Al-Ittihad Berain


Ahmed Alasiri, Human Resources and Admin Executive Director at Berain, spoke about the renewed commitment Berain has towards Al-Ittihad Club. "Renewing Berain’s relationship with this iconic and oldest Saudi club underscores Al-Ittihad’s prominent place in Saudi sports and represents an extension of a successful partnership that has spanned several years," he stated.


As a longstanding supporter of Saudi sports, Berain Water is proud to play a role in promoting healthy lifestyles and inspiring Saudi youth through sport. This partnership reflects Berain’s dedication to creating positive social impacts and supporting sports initiatives that align with Saudi Vision 2030.


The Role of Corporate Partnerships in Saudi Vision 2030


Saudi Vision 2030 emphasizes the importance of sports in improving the quality of life and promoting community health. By partnering with Al-Ittihad, Berain Water actively contributes to this vision, promoting values that resonate with Saudi society and encouraging healthier lifestyles through sports.

This collaboration between Al-Ittihad and Berain Water serves as a model for how corporate partnerships can support national goals and bring value to both parties. Berain's involvement with Al-Ittihad reinforces the company’s commitment to building a strong sports culture in Saudi Arabia and highlights the impact that strategic sponsorships can have in uniting communities and driving social change.

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