Al-Hilal Signs Sponsorship Agreement with Unilumin Sports as Official LED Technology Partner.

Salem Badughaish

Photo Credit: Unilumin

Al-Hilal Club Company has announced a new sponsorship deal with Unilumin Sports, which becomes the club’s official and exclusive LED screen technology sponsor. The agreement covers Al-Hilal’s stadiums and matches, with the signing ceremony held at the Kingdom Arena.

Partnership Scope Al-Hilal Unilumin

As part of the deal, Unilumin Sports will provide advanced LED display solutions for Al-Hilal’s venues. The technology is expected to enhance the matchday experience by improving visual presentation quality and offering new digital opportunities for fan engagement and partner activations.

The sponsorship strengthens Al-Hilal’s strategy of using digital platforms within stadiums not only as entertainment tools but also as channels for communication with supporters and commercial partners.

Executive Statements

Esteve Calzada, CEO of Al-Hilal Club Company:

“We are pleased to sign this sponsorship with Unilumin Sports, a leading company in its field. Their digital solutions will enrich the experience of fans attending Al-Hilal matches and help maximize the benefits of stadium screens as communication platforms with our fans and sponsors.”

Felix Chen, Sports Director of Unilumin Sports:

“Al-Hilal is one of the best football teams in the Middle East, with millions of fans across the region. Unilumin is honored to bring our LED technology to Kingdom Arena, and we are proud to be Hilalis.”