Al Ahly Announces Vodafone Stadium Naming Rights and Main Shirt Sponsorship Deals.

Roger Hampel

Image: Al Ahly

Al Ahly has signed two major commercial agreements with Vodafone, handing the telecommunications company naming rights to the club's new stadium and the main sponsorship position on its first-team shirt.

The stadium agreement was described by Al Ahly as the largest sports investment deal in the Middle East, although financial terms were not disclosed. A separate four-year contract signed by Al Ahly Football Company will make Vodafone the club's main shirt sponsor.

Together, the agreements represent one of the most significant commercial deals in Al Ahly's history and connect the club's sponsorship strategy directly with the financing and development of its long-awaited new stadium.

Vodafone Secures Naming Rights to New Al Ahly Stadium Vodafone

The naming-rights agreement gives Vodafone a prominent position within Al Ahly's new stadium project, which is being developed as a major piece of long-term infrastructure for the Cairo-based club.

The deal was formally presented at a ceremony at the Giza Pyramids, attended by Al Ahly president Mahmoud El Khatib, club directors, government representatives and executives involved in the stadium development.

Image: Al Ahly

Red Castle Company, which is overseeing the financing and construction of the project, was also represented at the ceremony.

Al Ahly said the commercial revenues generated through the partnership will support its plans to deliver the new stadium and increase the club's long-term revenue base.

Image: Al Ahly

Four-Year Main Shirt Sponsorship

Vodafone has simultaneously secured another of Al Ahly's most valuable commercial assets.

Under a separate agreement with Al Ahly Football Company, the telecommunications group will become the club's main shirt sponsor for four years.

Al Ahly said the contract exceeds the value of its previous shirt sponsorship agreement, although it did not disclose the financial value.

The combination of stadium naming rights and front-of-shirt exposure gives Vodafone a significant presence across both Al Ahly's current football operations and one of its most important future infrastructure projects.