AFA Names Mitrade as Regional Sponsor to Strengthen Global Presence Ahead of 2026 World Cup.

Roger Hampel

Image: Argentine Football Association (AFA)

The Argentine Football Association (AFA) has signed a regional sponsorship agreement with Mitrade, a leading online trading platform, as part of its broader commercial and brand expansion strategy in the lead-up to the 2026 FIFA World Cup.

Announced in Buenos Aires, the new alliance will position Mitrade as an official regional sponsor of Argentina’s national football team. The fintech company, recognized for its contract-for-difference (CFD) trading services, aims to use the partnership to boost visibility in key international markets, particularly in Europe.

Strategic Goals and Market Expansion AFA Mitrade

According to the official statement, the partnership is built on shared values of discipline, performance, and strategic thinking, aligning the worlds of football and financial trading. The agreement includes exclusive benefits for Mitrade, such as promotional rights and access to events, which will enhance brand positioning through association with one of the world’s most successful national teams.

Quotes from the Leaders

Claudio Fabián Tapia, President of the AFA:

"We are pleased to welcome Mitrade as a new regional sponsor of the Argentine Football Association. We continue to work with strategic partners who share our principles on and off the pitch, and we are excited to keep developing key territories such as Europe, where the excitement for the World Cup is already growing less than a year before its kickoff. We hope this agreement brings valuable, long-lasting, and mutually beneficial collaboration for both parties."

Kevin Lai, Vice President of the Mitrade Group:

"Our collaboration with such an iconic institution is more than just a partnership: it’s the convergence of two forces transforming their industries. Just as AFA unites millions through football as a common language and inspires global audiences with resilience on the field, Mitrade connects traders with financial markets with the same spirit—democratizing access and encouraging engagement on a truly global scale."

Leandro Petersen, Chief Commercial and Marketing Officer at AFA:

"This new regional sponsorship with Mitrade marks another step forward in the global expansion of the AFA brand. Bringing in a new sponsor from Europe strengthens our presence in a key sports market. We’re continuing to internationalize our brand and aim to deliver increasing value to our partners across the most important global regions in the coming years. We welcome Mitrade and are confident in their success."