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AC Milan x PUMA Collaboration with LA Streetwear Brand PLEASURES Unveils Innovative Fourth Kit for 2023/24 Season.

Roger Hampel


FOT: AC Milan

In an exciting collaboration that bridges the worlds of football, fashion, and street culture, AC Milan, in partnership with PUMA and the Los Angeles-based streetwear brand PLEASURES, has introduced a stylish new Fourth Kit for the 2023/24 season. This collaboration marks a significant moment in sports apparel, blending the rebellious spirit of punk, metal, and grunge with the sophisticated essence of Milan’s gothic architecture.

A Fusion of Cultures and Styles

The AC MILAN x PUMA x PLEASURES Fourth Kit features two unique colorways - black and pristine - embodying the transition from dusk to dawn. This design concept, titled “Out of the Shadows,” aims to encapsulate the Milanese lifestyle's dynamic changes from serene evenings to vibrant mornings. The innovative kits, adorned with reflective logos for the first time in AC Milan's history, aim to connect with the global fanbase, embodying the Rossonero way of life across continents.

Exclusive Unveil and Dynamic Use in Matches PLEASURES AC Milan Puma

Revealed during an exclusive event in Milan and through a guerrilla posting activity in Los Angeles, these kits have already made a statement in the worlds of fashion and football. In a historic move, AC Milan will use the two versions of the kit in separate games, offering fans a captivating visual experience and showcasing the versatility of the design. This initiative extends to the AC Milan women's team, further emphasizing the club's innovative spirit.

Player and Executive Insights

Olivier Giroud, AC Milan striker and PUMA ambassador, praised the kit's unique design and the creativity behind it, highlighting the collaboration's success in capturing AC Milan's essence. Maikel Oettle, Chief Commercial Officer of AC Milan, and Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel, both emphasized the collaboration's role in pushing boundaries and merging cultural influences, showcasing a commitment to innovation and global connectivity.

Technological Innovation and Sustainability

The new Authentic and Replica jerseys are designed with performance and sustainability in mind. Featuring ULTRAWEAVE fabric and dryCELL technology, the kits offer optimal comfort and performance benefits, while being made from 100% recycled materials (excluding trims and decorations). This commitment to sustainability aligns with the growing demand for environmentally responsible sports apparel.

A Global Collaboration

Alex James, Co-Founder of PLEASURES, shared his personal connection to AC Milan and expressed excitement about the collaboration, which brings his brand into the global sports arena in partnership with PUMA. This collaboration not only highlights AC Milan's global appeal but also showcases how sports and fashion can come together to create innovative and culturally resonant products.

Source: AC Milan Media


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