Roger Hampel
AC Milan has entered into a partnership with Kraft Analytics Group (KAGR), a firm specializing in data analytics within the sports and entertainment industries. This collaboration aims to refine the club's consumer insights and enhance fan engagement by applying advanced data analytics.
Objectives of the AC Milan-KAGR Partnership
The primary goal of this partnership is to utilize KAGR’s expertise in data management to improve how AC Milan interacts with its fan base. By integrating a sophisticated data strategy, AC Milan intends to enrich the fan experience, providing more targeted and meaningful interactions.
Tania Moreno, Chief Marketing Officer of AC Milan, commented on the partnership: "Joining forces with KAGR allows us to enhance our understanding of our global fanbase. Leveraging this expertise will enable us to improve fan experiences and open new avenues for revenue through targeted commercial opportunities."
KAGR’s Role in Enhancing Fan Engagement
KAGR will assist AC Milan in deploying analytics to better understand fan behaviors and preferences. This collaboration will focus on several key areas:
Fan Engagement: Utilizing data to tailor fan interactions and improve engagement.
Revenue Streams: Identifying new commercial opportunities through enhanced data insights.
Match-Day Experience: Optimizing event experiences to better serve fans and increase satisfaction.
Global Expansion: Particularly focusing on expanding AC Milan’s reach within the United States.
Jessica Gelman, CEO of KAGR, stated, "Our partnership with AC Milan is geared towards elevating fan engagement through strategic data utilization, reinforcing the club’s position within the global sports market."
Expected Outcomes of the Initiative
The partnership is expected to provide AC Milan with:
Enhanced capabilities in data-driven decision making.
Improved targeting of fans with personalized experiences.
Increased demand for club merchandise through better consumer insights.
Expansion of consumer retail business and creation of new match-day experiences.
Strategic Importance of the U.S. Market
This partnership aligns with AC Milan’s upcoming Pre-Season Tour in the U.S., emphasizing the club's focus on the American market. The U.S. presents a significant opportunity for growth, with AC Milan already boasting a fan base of 40 million in the country. KAGR’s experience with American sports fans will be instrumental in this expansion effort.
Source/Credit: AC Milan
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