Roger Hampel
Photo Credit: 1. FC Koeln
The long-standing partnership between 1. FC Köln and the REWE Group is set to continue and strengthen: The Cologne-based retail and tourism company has extended its commitment as the main and shirt sponsor of the second-division club ahead of schedule, now running until June 30, 2028. Originally planned to last until 2025, this early extension underscores the deep trust and shared vision that both partners have cultivated over the years.
A Commitment to Long-Term Collaboration
The continuation of this partnership was officially announced on August 29, 2024, marking a strong commitment to the long-term support of 1. FC Köln. REWE will remain prominently featured on the team’s jerseys and stadium banners for the next four seasons, a visible symbol of the close connection between the company and the club. 1. FC Köln REWE
Sven Spork, Executive Board Member of the REWE Group, commented, “Over the past 17 years, an excellent partnership has developed between 1. FC Köln and REWE. We are very pleased to continue our journey together and strategically develop our collaboration further.” This partnership is built on shared values such as tolerance, diversity, integration, inclusion, and sustainability. Spork highlighted that these values are often brought to life through special initiatives, such as waiving jersey advertising in favor of charitable organizations.
A Historic Bond and Creative Evolution
Markus Rejek, Managing Director of 1. FC Köln, emphasized the unique importance of this partnership: “No main and shirt sponsor has supported the FC for as long as REWE, and few logos have been featured on the chests of players in German professional football for such an extended period.” This remarkable bond is not only evident in its continuity but also in the creative evolution of their collaboration. The early extension of this partnership sends a clear message that 1. FC Köln and the REWE Group stand together, even in challenging times. 1. FC Köln REWE
A Partnership for the Ages
The partnership between 1. FC Köln and the REWE Group began in the summer of 2003 and has since become one of the most recognized in the Bundesliga, especially since the 2007/2008 season. Over 630,000 jerseys with the iconic red REWE logo have been sold to date, and this number continues to grow. Marketing studies consistently show that the combination of 1. FC Köln and REWE is one of the most well-known and popular in the Bundesliga, resonating even with fans of other clubs.
The jerseys of the eSports team and the FC legends team also proudly bear the REWE logo, as these partnerships have been extended through the summer of 2028 as well.
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