Wrexham AFC and Ancestry Announce Strategic Partnership Ahead of 2025/26 Season.

Roger Hampel

Photo Credit: Wrexham AFC

Wrexham AFC has announced a new strategic partnership with Ancestry, the global leader in family history and consumer genomics. The agreement, confirmed on July 7, sees Ancestry become the Club’s Official Family History Partner and front-of-training-wear sponsor for the upcoming 2025/26 season.

A Partnership Rooted in History and Identity

The collaboration marks a symbolic pairing of one of the world’s oldest professional football clubs with a global brand focused on preserving and discovering family heritage. Wrexham AFC, founded in 1864, has long positioned itself as a club grounded in local community and historical significance — a message that aligns naturally with Ancestry’s mission to help individuals explore their roots and better understand their past.

“History and storytelling are woven into our DNA at Wrexham AFC,” said Michael Williamson, CEO of Wrexham AFC. “We can think of no brand which understands that better than Ancestry. This partnership is not only about visibility, but also about enriching the identity and connections of our fanbase worldwide.”

Visibility and Launch on Global Tour Wrexham AFC Ancestry

Ancestry’s logo will be prominently featured on the front of Wrexham’s newly released 2025/26 Macron training wear, which debuted during the club’s ongoing Wrexham Down Under Tour. The new range — incorporating red and teal tones with design elements inspired by traditional Welsh tartan — includes training kits, warm-up apparel, and travel wear.

The partnership kicked off officially as Wrexham's men’s first team trained at Melbourne’s Home of the Matildas, a venue chosen for the start of their pre-season tour in Australia.

Shared Values and Storytelling Potential

For Ancestry, the partnership reflects a broader interest in connecting with communities through shared stories and heritage. “At Ancestry, we believe that every story – like every family – has a powerful origin,” said Attica Jaques, SVP and GM of U.S. Marketing at Ancestry. “Both Ancestry and Wrexham are rooted in authentic storytelling — honouring history, preserving legacy, and spotlighting the people and communities that carry it forward.”

The company, which boasts over 3 million subscribers and a growing DNA network of 27 million people, sees this as an opportunity to deepen cultural engagement and support Wrexham’s expanding international brand.