Visa Named Official Partner of Inaugural FIFA Club World Cup 2025™.

Roger Hampel

Photo Credit: FIFA

Visa, one of the world’s leading digital payment platforms and a long-standing FIFA partner, has been announced as the Official Payment Technology Partner for the inaugural edition of the expanded FIFA Club World Cup™, set to take place in the United States from June 14 to July 13, 2025.

The tournament marks a transformative moment in football, featuring 32 top clubs from six confederations, and represents a shift toward a globalized, large-scale club competition with significant commercial, broadcast, and fan engagement potential.

A Milestone in Global Football — and Sponsorship Strategy

This partnership extends Visa’s already deep involvement with FIFA, which spans the FIFA World Cup™, FIFA Women’s World Cup™, and youth and esports competitions, reinforcing its position as one of the most embedded brands in global football sponsorship.

As the Official Payment Technology Partner, Visa will deliver integrated fan experiences, digital engagement, and payment innovations across the tournament’s venues in multiple U.S. cities.

“Visa has played a standout role in growing the global game, and we’re excited to have them with us,” said Romy Gai, Chief Business Officer at FIFA. “This tournament will transform the global club landscape.”

Aligning Brand with a New Era in Football Visa FIFA Club World Cup 2025

The FIFA Club World Cup 2025™ will be the largest and most commercially ambitious edition of the tournament to date, modeled on a World Cup-style format with elite clubs such as Real Madrid, Manchester City, Flamengo, and others expected to participate.

The competition’s expanded scope offers brands like Visa unmatched exposure across North America and global broadcast markets. With tens of millions of viewers expected and international fan travel projected to spike, the event serves as a high-value platform for:

• Digital payment adoption in stadium environments

• Customer activation through cardholder experiences

• Real-time engagement with a mobile-first fan base

  
  

“This addition to our FIFA partnership underscores our commitment to football at every level,” said Frank Cooper III, Chief Marketing Officer at Visa. “We look forward to bringing new experiences to cardholders, clients, and fans.”

Why It Matters: Strategic Significance

Visa’s involvement with the tournament reflects broader industry trends:

• Global brands seek early positioning in newly formatted tournaments with scalable reach

• Payment platforms use sport to promote frictionless commerce and data-rich activations

• FIFA’s commercial model continues to attract multinational sponsors aligned with growth markets

  
  

Visa’s role also signals a continued North American emphasis ahead of the FIFA World Cup 2026™, further entrenching the brand in the region’s expanding football ecosystem.