Valencia CF Signs Premium Partnership Deal with Cervezas Turia Through 2026.

Roger Hampel

Image: Valencia CF

Valencia CF has announced a new premium sponsorship agreement with Cervezas Turia, designating the historic Valencian beer brand as the club’s official beer for the next two seasons. The partnership, unveiled at Mestalla Stadium, aims to reinforce the club’s local ties and engage its fan base through shared cultural identity and regional pride.

Local Brand, Shared Values Valencia CF Cervezas Turia

Founded in 1935 and deeply rooted in the city’s culture, Cervezas Turia will become a visible fixture across Valencia CF’s key facilities, including Mestalla Stadium and the Ciudad Deportiva training complex in Paterna. The deal includes extensive brand activation and visibility rights, as well as joint initiatives focused on community and supporter engagement.

“For Valencia CF, it is a pleasure to count on a prestigious Valencian brand like Turia,”said Javier Solís, General Director of Valencia CF.“A company that shares our values and the deep roots of this Terra de Valentia, which so strongly characterizes our fans and Valencian society.”

Cultural and Commercial Synergy

The collaboration is more than a standard commercial sponsorship. According to both parties, it represents a cultural alliance between two local icons, aimed at strengthening the club’s emotional bond with supporters through storytelling, co-branded experiences, and curated events.

“This agreement represents much more than a partnership: it is the natural union between two symbols that are deeply connected to Valencia,”added Ricard Gimeno, Head of Marketing at Cervezas Turia.“We share not only our origins with Valencia CF, but also a way of feeling, living, and celebrating Valencian pride.”

The deal positions Cervezas Turia alongside Valencia CF’s premium sponsors and will allow the brand to reach wider audiences through in-stadium experiences, digital content, and potential merchandising collaborations.

Strategic Fit in Local Sponsorship Ecosystem

The Turia partnership continues Valencia CF’s trend of emphasizing its regional identity through commercial collaborations. In recent seasons, the club has partnered with brands that not only deliver commercial value but also reinforce its commitment to Valencian heritage and community-driven values.

The agreement is expected to enhance both parties’ brand equity in the region, while offering fans new ways to engage with the club through local pride and lifestyle-driven activations.