Tottenham Hotspur Collaborates with Local Artists for Unique Shirt Numbers in Asia Tour.

Roger Hampel

Image: Tottenham Hotspur

Tottenham Hotspur will mark a special occasion in their pre-season tour of Asia by wearing bespoke shirt numbers designed by local artists in their match against Arsenal on July 31 at Hong Kong’s Kai Tak Stadium. The north London derby, played outside the United Kingdom for the first time, features a cultural crossover that merges football with local artistic expression.

Local Artistry on Global Display Tottenham Hotspur Asia

The numbers were designed by ‘ParentsParents’, a Hong Kong-based artist collective known for blending graffiti, illustration, and geometric character styles. Their work reflects local heritage while aligning with the Club’s brand identity.

“The design is inspired by the Club’s own typography and aims to capture the unique urban charm of Hong Kong.”

According to the Club, the artwork uses colours, themes, and symbols that pay tribute to Hong Kong’s vibrant culture, particularly its distinctive nightscape and dynamic urban rhythm. The integration of Eastern and Western visual styles mirrors the city's multicultural identity — and aligns with Tottenham’s global ambitions.

“The colours used in the numbers act as a tribute to Hong Kong's vibrant culture, blending the nightscape and rhythm to showcase a fusion of Eastern and Western aesthetics.”

Cultural Strategy Meets Fan Engagement

This initiative is part of Tottenham Hotspur’s broader cultural engagement strategy during their 2025 Asia tour, reinforcing the Club’s intent to create authentic, locally-relevant experiences for international fans. It also echoes a growing trend in global football, where teams are increasingly integrating local creative industries into their branding, merchandising, and matchday experiences.

The artistic shirt numbers — while temporary — create a memorable fan experience, increase local relevance, and potentially open up merchandising opportunities unique to the Asia tour.