Torino FC Announces Partnership with Monster Energy as Official Energy Drink Partner.

Roger Hampel

Image: Torino FC

Torino FC has announced a new commercial partnership with Monster Energy, which becomes the club’s Official Energy Drink Partner. The collaboration marks a new stage in Torino’s commercial development and aligns the club with one of the most recognizable global brands in sports and entertainment.

Partnership Overview Torino FC Monster Energy

The agreement connects the energy and adrenaline of Monster Energy with the heritage and passion of Torino FC, uniting two brands with strong identities in performance and determination. As part of the collaboration, Monster Energy will activate a series of marketing and fan engagement initiatives designed to enhance the matchday experience and strengthen Torino’s connection with its supporters.

The partnership includes exclusive fan events, digital content, and promotional activities, reflecting Monster Energy’s strategy to expand its presence in European football while complementing Torino FC’s growing international ambitions.

Executive Comments

Lorenzo Barale, Commercial Director of Torino FC, said the addition of Monster Energy reinforces the club’s sponsorship portfolio with another globally recognized partner:

“We are pleased to welcome Monster Energy among our sponsors as Official Energy Drink Partner. It is a globally renowned brand with established partnerships across professional sports, major events, and world-class athletes.”

Nick Watson, Sports Marketing Director at Monster Energy Europe, emphasized the shared values between the two organizations:

“This partnership with Torino FC is more than a collaboration – it’s a statement. Passion, determination, and courage are what unite us. From the pitch to the streets, we bring energy to the fans. Expect unique experiences and unforgettable moments for the Torino community.”