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The Rising Tide of Italian Football in Saudi Arabia.

Roger Hampel


Italian Football Saudi Arabia
Italian Football Saudi Arabia

Lega Serie A CEO Luigi De Siervo's recent remarks highlight the increasing interest in Italian football among Saudi Arabian fans. This enthusiasm has been evident since the first Supercoppa Italiana in Saudi Arabia in 2019. The Saudi government's efforts to attract high-level players and matches are commendable, enhancing the local football scene's vibrancy and diversity.


A New Format for a Prestigious Competition


The 36th edition of the historic Supercoppa Italiana, held from January 18-22, 2024, introduces a new format featuring four teams: the winners and runners-up of Lega Serie A and the Coppa Italia. This expansion adds a fresh layer of excitement and competition to the event, showcasing top teams like Inter Milan, Lazio, Napoli, and Fiorentina.


The Importance of the Supercup for Participating Teams


For Napoli, the reigning Serie A champions, the Supercup represents an opportunity to add more glory to their impressive achievements. Napoli manager Walter Mazzarri emphasizes the significance of the match, focusing on team spirit and strategic play. Fiorentina, on the other hand, seeks redemption after narrowly missing out on titles last season. Their manager, Vincenzo Italiano, acknowledges the importance of learning from past mistakes to succeed in Riyadh.


Saudi Arabia's Growing Football Landscape


The development of football in Saudi Arabia is rapid and impressive. The country's investment in sports infrastructure, like the training facilities at Al Shabab, provides an excellent environment for international teams. The enthusiastic response from players and coaches alike underscores the Kingdom's potential as a global football hub. Italian Football Saudi Arabia


The Global Reach of the Supercup


The EA SPORTS FC Supercup's international broadcast across 180 countries and the auctioning of match-used balls enhance its global appeal. This event is not only a sporting spectacle but also a platform for football fans worldwide to connect with their favorite teams and players.


Saudi Arabia's Commitment to Hosting International Events


Saudi Arabia's hosting of the Supercup is part of a broader strategy to bring top-tier international sporting events to the Kingdom. This approach reflects the country's commitment to sports as a means of cultural exchange and global engagement. The success of events like the Italian and Spanish Super Cups in Riyadh is a testament to this vision.

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