The Argentine Football Association and EA SPORTS Announce Licensing and Sponsorship Agreement.
- Roger Hampel
- Jul 23, 2024
- 2 min read
Roger Hampel
A New Commercial Partnership
The Argentine Football Association (AFA) and EA SPORTS are thrilled to announce a groundbreaking licensing and sponsorship agreement for the Argentine Professional Football League (LPF). Through this partnership, the LPF and all its clubs will be featured in EA SPORTS FC™ 25 and the new season of EA SPORTS FC™ Mobile. Additionally, EA SPORTS FC™ will become the Official Sponsor of the LPF for 2024 and 2025, allowing both organizations to collaborate on delivering unparalleled experiences to Argentine football fans.
Agreement Highlights Argentine Football Association EA SPORTS
The agreement encompasses a variety of actions and activations, including:
Inclusion of Argentine Clubs: All LPF clubs will be represented in the game, offering an authentic experience of Argentine football.
Dynamic Matchday Activations: Interactive and shared experiences to enhance fans' matchday experiences.
Exclusive Content: Exhibitions and engaging content for FC Ultimate Team™, along with the latest global launch of LPF eSports (eLPF).
Key Statements from Leaders
Claudio Tapia, President of AFA: “The Professional Football League is undoubtedly one of the most federated and appealing sporting events for the Argentine public. This agreement will increase the presence and massive reach of our Argentine football worldwide through one of the most well-known games and virtual platforms. We thank EA SPORTS FC for their trust and recognition of the Professional League as one of the most important in the world. We welcome EA SPORTS FC as the official sponsor of the Professional Football League.”
James Taylor, Director of Football Partnerships at EA SPORTS FC: “As the home of one of the most passionate football fan bases in the world, we are delighted to partner with the Professional Football League to bring the most authentic Argentine football experience to our players worldwide. This partnership exemplifies our commitment to enabling our community to connect with their favorite clubs and players in new and exciting ways.”
Leandro Petersen, Commercial and Marketing Manager of AFA: “Today, we enthusiastically celebrate a new commercial agreement for our Professional League. Announcing an international and world-leading brand like EA SPORTS is a reflection of the hard work in brand internationalization that we have pursued since 2018. Having the support of EA SPORTS FC as the official sponsor of our Professional League is another step in valuing our football. This innovative collaboration sets the stage for millions of users worldwide to know, select, and compete using each of our Professional League clubs in EA SPORTS FC 25 and FC Mobile. We thank EA SPORTS for their trust in AFA and the Argentine Professional Football League.”
Impact of the Agreement
This partnership not only strengthens the LPF’s presence on global digital platforms but also provides Argentine football fans with the opportunity to enjoy unique and dynamic experiences both on and off the pitch. The collaboration between AFA and EA SPORTS promises to elevate the profile of Argentine football worldwide, reaching millions of users through EA SPORTS FC™ 25 and EA SPORTS FC™ Mobile.
Source: AFA
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