STANLEY Extends Partnership With FC Barcelona Until 2028.

Roger Hampel

Photo Credit: FC Barcelona

STANLEY®, the U.S.-based manufacturer of tools and industrial solutions, has renewed its long-term sponsorship agreement with FC Barcelona, extending the partnership until 2028. The deal continues a collaboration that began in the 2014/15 season, ensuring STANLEY remains the club’s Official Hand Tools Partner.

Agreement Details STANLEY FC Barcelona

The renewed contract secures STANLEY’s brand visibility at the Spotify Camp Nou and across the club’s assets. The partnership covers hand tools, power tools, mechanical tools, storage systems, gardening products, and industrial solutions. It also includes a broad range of joint branding initiatives, digital campaigns, and hospitality activities on matchdays.

Since the start of the collaboration, STANLEY has worked closely with FC Barcelona to integrate its brand across merchandising, in-stadium promotions, and digital channels. These activations have aimed to position STANLEY’s products as versatile, durable, and accessible to a global audience of football fans.

Leadership Comments

Marc Bruix, FC Barcelona Director of Partnerships, said:

“We are delighted to renew our collaboration with STANLEY, a company that embodies the values of quality and reliability, values that clearly identify with FC Barcelona. This collaboration will help us continue to connect with our fans around the world, offering unique experiences both for them and STANLEY customers.”

Darren Barber, STANLEY Senior Marketing Director, EMEA-ANZ, added:

“This renewal extends an already successful collaboration, aligning our brand with a team that plays at the highest level. As a Club, FC Barcelona inspire both on and off the pitch, setting the standard in performance, team spirit and inclusiveness — values that STANLEY share and firmly believe in. It is an honour to continue supporting a team that has earned a reputation through its outstanding achievements — and which knows how to respond when it matters most.”