SSC Napoli and Heineken Sign Partnership for 2025/26 Season.

Roger Hampel

Image: SSC Napoli

SSC Napoli has announced a new partnership with Heineken, which becomes the club’s Official Beer Supplier for the 2025/26 season. The agreement brings together one of Italy’s leading football clubs and one of the most globally recognized beer brands.

Partnership Overview

As part of the agreement, Heineken will be present throughout Stadio Diego Armando Maradona, providing visibility during home matches and through selected fan and hospitality activations. The partnership is focused on enhancing the matchday experience for supporters while aligning with Heineken’s broader engagement strategy in professional football.

The collaboration includes a calendar of exclusive events at the stadium’s Champions Club hospitality area during key fixtures against Inter, Juventus, and AC Milan. These events — branded as Heineken After Party — will feature music, catering, and networking opportunities for guests.

Objectives and Scope

The partnership is limited to domestic rights within Italy, where Heineken will activate various brand and hospitality initiatives during the 2025/26 campaign.

Heineken has a long-standing presence in global football, including partnerships with major tournaments such as the UEFA Champions League and UEFA EURO 2024, and with clubs across Europe. The agreement with Napoli continues this trajectory by extending its visibility within Serie A and among Italian football fans.