SSC Bari Names Betsson Sport as New Main Shirt Sponsor.

Roger Hampel

Image: SSC Bari 

SSC Bari has announced Betsson Sport as its new main shirt sponsor for the 2025/26 season. The agreement, unveiled at a club event in Bari alongside the presentation of the team’s new home kit, introduces the branding of the online sports entertainment company to the club’s official matchwear for the first time.

The deal reflects Betsson Sport’s growing footprint in Italian football and comes as part of the brand’s broader strategy to connect with regional clubs and fan communities across the country.

Community-Centered Messaging and Local Presence

While financial terms have not been disclosed, both parties have emphasized the agreement's regional focus. Betsson Sport cited Bari’s cultural identity and the strong local support around the club as key factors in its decision to invest.

According to Stefano Tino, Managing Director Italy at Betsson Group, the company intends to activate campaigns around health, community engagement, and social impact — although specific initiatives have yet to be outlined.

“Bari is a passionate football city with strong local ties,” Tino said. “We believe there’s an opportunity to build something meaningful with the community.”

Fan Engagement and Digital Strategy SSC Bari Betsson

SSC Bari President Luigi De Laurentiis said the choice to partner with Betsson was tied to the brand’s digital profile and experience in the entertainment sector, with potential to support fan experience innovation. Club officials suggested that the collaboration will include exclusive content and new engagement formats, though no concrete announcements have been made yet.

The updated kit, featuring Betsson Sport’s logo, blends traditional red-and-white design elements with a modern cut — intended to mark the start of what the club hopes will be a competitive season in Italy’s second division.