Real Madrid Signs Melitta Group as Official Coffee Sponsor in Five-Year Deal.

Roger Hampel

Photo Credit: Real Madrid

Real Madrid has announced a five-year partnership with the Melitta Group, making the German family-owned company the club’s official coffee sponsor. The agreement covers both the men’s and women’s first teams and includes a joint communication and marketing strategy.

Partnership Scope Real Madrid Melitta Group

Under the terms of the agreement, Melitta will supply coffee and related services to Real Madrid, with more than 200 coffee machines installed across the Santiago Bernabéu Stadium and Real Madrid City. The installations aim to enhance the experience for employees, club members, fans, and visitors.

The collaboration is positioned as part of the club’s broader approach to improving matchday and day-to-day services, integrating premium partnerships into the stadium and training complex infrastructure.

Official Statements

Jero Bentz, board member and great-grandson of founder Melitta Bentz:

“We are delighted with this partnership with Real Madrid, a club with a unique success story and global appeal.”

Emilio Butragueño, Director of Institutional Relations at Real Madrid:

“We are very excited to be working with the Melitta Group. In them, we have found a solid partner that shares our values of excellence, quality, and passion.”