Paris Saint-Germain Names Bentley Motors Official Luxury Automotive Partner.

Roger Hampel

Image: PSG

Paris Saint-Germain has announced a partnership with British luxury car manufacturer Bentley Motors, which will become an Official Partner of the club's men's first team until 2028.

The agreement covers the next two seasons and places Bentley in PSG's luxury automotive sponsorship category, adding another premium brand to the French club's commercial portfolio.

The partnership will include joint marketing initiatives, branded products and experiences aimed at the two companies' international audiences.

PSG Expands Luxury Brand Partnership Portfolio Paris

The agreement brings together Paris Saint-Germain's international football audience and Bentley's position in the luxury automotive market.

Both organisations plan to develop collaborative activities throughout the season and on matchdays, with a focus on combining football, automotive design and luxury experiences.

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, said the agreement reflects the club's ability to attract established international brands.

"We are delighted to welcome Bentley Motors as a partner of Paris Saint-Germain," Heaselgrave said.

The collaboration will draw on Bentley's British automotive heritage and PSG's association with Paris, with both organisations planning initiatives that connect their respective audiences.

Christophe Georges, Bentley's Board Member for Sales and Marketing, highlighted Paris's position in the global luxury industry, citing the city's influence across fashion, design, culture and hospitality.