Paris Saint-Germain Collaborates With Freaky Debbie on Upcycled Fashion Collection During Paris Fashion Week.

Roger Hampel

Image: Paris Saint-Germain

Paris Saint-Germain continued its involvement in the fashion industry during Paris Fashion Week, collaborating with French designer Freaky Debbie on a series of upcycled pieces incorporating the club's football identity.

The collaboration was presented at a showroom in Paris on September 30, featuring three creations: a dress made from PSG shirts, a sculptural bomber jacket and a customised football. The exhibition also included photography by Xavier and David Hugonot Petit, extending the presentation into contemporary art.

The initiative formed part of PSG's broader efforts to position its brand within fashion and creative culture, using its visual identity and football merchandise as material for artistic collaborations.

PSG Shirts Reworked Into Fashion Pieces Paris

The centrepiece of the collaboration was “Déesse de la Victoire” (Goddess of Victory), a dress inspired by classical sculptures and constructed from Paris Saint-Germain football shirts.

The piece had previously been unveiled in July 2026 during Ici C'est Paris La Maison, one of the club's initiatives connecting its identity with fashion and lifestyle.

Its appearance during Paris Fashion Week provided another opportunity to present the design to audiences beyond football.

Alongside the dress, Freaky Debbie created a sculptural bomber jacket and a customised football, both incorporating elements of PSG's identity.

The three pieces demonstrated how existing club merchandise and visual assets could be adapted into fashion and design objects through upcycling.

Fashion Week Showroom Connects Football and Contemporary Art

The presentation took place on September 30 at 11 Rue d'Hauteville in Paris's 10th arrondissement.

In addition to Freaky Debbie's designs, the showroom featured “Married to the Game”, a photographic exhibition by Xavier and David Hugonot Petit.

The exhibition presented previously unseen photographs taken at the Parc des Princes, introducing another interpretation of the club's relationship with its supporters and home stadium.

By combining upcycled clothing, customised sporting equipment and photography, the showroom brought several elements of PSG's cultural identity into a single presentation during Paris Fashion Week.