Palermo FC Announces Partnership With Etihad Airways.

Roger Hampel

Image: Palermo FC

Palermo FC has announced a new partnership with Etihad Airways, marking the airline’s entry into the club’s commercial partner portfolio. The agreement will be rolled out progressively over the coming weeks and is structured around a defined visibility programme.

According to the announcement, the partnership is designed to support the commercial objectives of both organisations, with a focus on brand visibility, partner network development, and fan-facing initiatives.

"The global airline will support the Rosanero Club through a structured visibility program designed to support the growth objectives of both organizations. The partnership aims to deliver added value for Palermo FC supporters and contribute to the continued development of the Club’s partner network, while also supporting Palermo FC’s ambition to further strengthen its international profile." - Palermo FC via official website

Strategic Context for Etihad Airways Palermo FC

Europe remains a priority market for Etihad Airways as the carrier continues to expand its global network and brand presence. The announcement frames the agreement as part of Etihad’s long-term, sustainable growth strategy in Europe, using football partnerships to maintain relevance in key markets.