New York Red Bulls to Open Hype House at Sports Illustrated Stadium in 2026.

Roger Hampel

Image: New York Red Bulls

The New York Red Bulls have announced the launch of Hype House, a new open-air social club located inside Sports Illustrated Stadium, set to open in 2026. The concept is designed to offer a premium, flexible space that redefines the matchday experience for fans and corporate partners.

Concept and Location New York Red Bulls Hype House

Hype House is anchored in the North End of the stadium within the reimagined Crossbar space. The venue will provide exclusive access to matchday experiences including private entry, pitch-side access before kickoff, signature cocktails, and elevated stadium fare provided by Levy Restaurants.

The open-air design integrates curated music, live DJ sets, and interactive fan experiences. Additional features include dedicated restrooms, exclusive merchandise, and flexible seating options.

Commercial Strategy

According to the Red Bulls, Hype House is intended to bridge the gap between traditional seating and corporate suites, creating a premium but social space for fans and partners.

Joe Stetson, Chief Revenue Officer of the New York Red Bulls, said:

“Hype House creates a new level of premium at Sports Illustrated Stadium—one that’s social, approachable, and designed for fans who want even more out of matchday. It’s the perfect bridge between traditional seating and our suite experiences, giving fans and partners a space that’s vibrant, flexible, and built for connection.”

Beyond Matchday

The venue will also be available for private rentals, including corporate events, brand activations, and large gatherings. With a capacity to host groups of more than 300 people, the Red Bulls plan to position Hype House as a year-round destination for both football and business-related experiences.

Membership Model

Access to Hype House will be offered through full-season memberships, partial-season packages, single-match passes, and group reservations. Members will also receive benefits tied to the club’s season ticket program, such as:

• Exclusive merchandise discounts

• Meet-the-team events and access to open practice sessions

• Concert and non-football event access

• Ticket exchange and loyalty program perks