New York City FC Announces Rugs.com as Official Home Décor Partner.

Roger Hampel

Photo Credit: New York City FC

New York City FC has announced a new partnership with Rugs.com, naming the company as the club’s Official Home Décor Partner. The agreement marks Rugs. com’s first formal entry into the New York City market after more than 35 years as a nationwide leader in online home décor retail.

Partnership Overview New York City FC Rugs.com

The collaboration aims to highlight shared values of community engagement and lasting impact. As part of the deal, Rugs. com will become the official sleeve sponsor of NYCFC’s Boys and Girls Academy teams and will integrate into the club’s ecosystem through branding and grassroots initiatives.

Rugs.com will also support City in the Community (CITC), New York City FC’s nonprofit foundation, through its Playing It Floorward campaign. The initiative will provide monetary contributions and rug donations to fund programs across the five boroughs, enhancing local community outreach.

Executive Comments

Ara Sarajian, Vice President of Partnership Development at New York City FC:

“We’re thrilled to welcome Rugs. com to the New York City FC family. As a family-owned business with a deep commitment to giving back, Rugs. com embodies the same values of connection, care, and loyalty that define our club and our city. Together, we look forward to creating moments that make our fans feel even more at home.”

Jasmine Karasek, Co-Owner and CFO of Rugs. com:

“Partnering with New York City FC was an easy call for us. We share the same values: work hard, do the right thing, and give back. NYCFC’s commitment to the city on and off the pitch mirrors how we built Rugs.com as a family-run, customer-obsessed, and community-minded organization. Together, we’ll invest in initiatives that support local programs, create meaningful fan experiences, and deliver real impact where it matters most.”