Roger Hampel
Mumbai City FC is proud to announce the renewal of its collaboration with EA SPORTS, the global gaming powerhouse behind the iconic FC series. This partnership extension cements EA SPORTS as the Associate Partner of Mumbai City FC, continuing a relationship that blends real-world football with the exciting universe of virtual gaming.
Strengthening Football’s Digital Connection
This partnership highlights the synergy between Mumbai City FC and EA SPORTS, a leader in the football gaming industry. It represents a continued effort to bridge the gap between physical football matches and the immersive world of digital gaming, allowing fans to experience their favorite club in new, engaging ways. The EA SPORTS logo will feature prominently on the back of Mumbai City FC’s first-team shorts during matchdays, further integrating the gaming brand into the fabric of the club’s identity.
Additionally, the EA SPORTS branding will be displayed throughout the club’s training facilities at the NMSA Ground in Vashi, Navi Mumbai, reinforcing the partnership's visibility both on and off the pitch.
A Global Impact for Football Fans
For Mumbai City FC, the partnership goes beyond just sponsorship—it’s about creating top-quality, fan-centric content that connects with supporters around the globe. This renewed association is set to elevate the fan experience by blending football’s rich traditions with EA SPORTS’ cutting-edge gaming technology. As football and gaming continue to merge, this partnership will allow fans to get closer to their favorite players and club through a highly immersive platform.
Remarks from Mumbai City FC and EA SPORTS
Kandarp Chandra, CEO of Mumbai City FC, expressed his excitement about the extension, stating:“We are incredibly excited to extend our partnership with EA SPORTS, a collaboration that has already proven to be a game-changer for Mumbai City and our fans alike. This renewed association reflects our shared vision of bringing fans closer to the action, both on and off the field, through innovative and engaging platforms. We look forward to working hand in hand with EA SPORTS to create even more immersive and interactive experiences, ensuring that Mumbai City continues to resonate with football fans not just in India, but across the globe.”
James Taylor, Director of FC Football Partnerships at EA SPORTS, also emphasized the value of the partnership, noting:“We’re thrilled to extend our partnership with Mumbai City FC. We're excited to bring fans closer to the players and club they love, providing them a truly authentic experience.”
Building the Future of Football Entertainment
As Mumbai City FC and EA SPORTS continue their partnership, the focus remains on innovating how football fans interact with the sport. With the renewed collaboration, both entities aim to push the boundaries of digital engagement, creating deeper connections with a global fanbase through unique content, exciting experiences, and the evolving world of virtual football.
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