Midea Becomes the Main Sponsor of Sevilla FC.

Roger Hampel

Midea Sevilla FC

Photo Source: Sevilla FC

Midea, the renowned brand in climate control solutions and home appliances, will debut on the front of Sevilla FC’s first-team jerseys starting next match. This significant partnership, facilitated by Frigicoll, the exclusive distributor of Midea’s products in Spain and France, is set to run until the end of the 2025 season.

A Strategic Alliance Between Sevilla FC and Midea

This collaboration between Sevilla FC and Midea goes beyond a typical sponsorship agreement, representing a strategic alliance aimed at strengthening the brand’s presence in the European market while enhancing the club's international visibility. José María del Nido Carrasco, President of Sevilla FC, emphasized the significance of this new partnership:

"We have worked diligently to find a partner that shares our vision for technological advancement and a spirit of resilience. Midea is one of the world’s top 500 companies, as recognized by Forbes, and we believe this alliance will enable us to achieve great success together."

The Impact of the Partnership: Frigicoll and Midea

Frigicoll, representing Midea, sees this partnership as a unique opportunity to boost the brand's recognition in Spain. Juan Rigol, CEO of Frigicoll, shared his excitement:

"This agreement with a prestigious club like Sevilla FC will allow us to enhance Midea’s visibility, a company that produces 20% of the world’s air conditioners. Midea stands for quality, both in climate control solutions and its broad range of smart home appliances. We are thrilled to partner with a club that has made history in Spanish football and will undoubtedly continue to do so in the coming years."

Midea: Innovation and Leadership in Climate Control and Home Appliances

With over 50 years of experience, Midea has established itself as a global leader in climate control and home technology. The company manufactures one in every five air conditioners worldwide, showcasing its capacity for innovation and its commitment to meeting the needs of modern consumers.

The sponsorship with Sevilla FC marks a strategic move to solidify its position in the European market, leveraging the club’s popularity and dedicated fan base. Additionally, Midea will benefit from the exposure provided by Sevilla FC’s participation in national and European competitions, including LaLiga and the UEFA Europa League.

Sevilla FC’s Vision for the Future

Sevilla FC, known for its successful track record in international competitions and consistent commercial growth, continues to attract world-renowned brands. This new partnership with Midea reinforces the club’s strategy of aligning with industry-leading companies in technology and innovation.

The first appearance of Midea’s logo on the team’s jersey will be in the upcoming match against Rayo Vallecano at the Ramón Sánchez-Pizjuán Stadium. Fans eagerly await the unveiling of the new kit and are excited about this significant partnership, which promises to bring benefits to both the club and its commercial partners.