Maxworx Secures Naming Rights to Eintracht Frankfurt U21’s Home Ground in Dreieich.

Roger Hampel

Image: Eintracht Frankfurt

Eintracht Frankfurt has entered a three-year naming rights agreement with maxworx GmbH, making the IT solutions company from Bad Soden-Salmünster the new naming sponsor of the maxworx Sportpark Dreieich. Starting from the 2025/26 season, Eintracht Frankfurt’s U21 team will play its home matches at the renamed venue.

Naming Rights as Part of Broader Partnership

The deal extends beyond naming rights, providing brand visibility across the U21 environment and throughout the Sportpark facility. Both partners emphasise a shared commitment to combining high performance with regional roots, positioning the venue as a future-oriented hub for youth football and community engagement.

Arnfried Lemmle, Director of Marketing and Partnerships at Eintracht Frankfurt Fußball AG, commented:

“The maxworx Sportpark offers our U21 team ideal conditions for training and match operations. With maxworx, we have a partner who shares our values and strengthens our positioning in youth development.”

Connecting Football and IT Innovation Eintracht Frankfurt Maxworx

Maxworx, a family-owned Hessian company, specialises in IT solutions and aims to use this partnership to showcase how technology can enable sustainable structures and innovative ideas in sports. The company also plans to leverage Eintracht Frankfurt’s business network to strengthen existing relationships and develop new business opportunities.

Holger Göbel, Managing Director of maxworx GmbH, stated:

“Football and IT share more than you might think: passion, strategy, and teamwork. With the maxworx Sportpark, we want to support sporting success and demonstrate how IT can be an enabler for sustainable structures and new ideas.”

Facility Overview: Maxworx Sportpark Dreieich

The modern facility in Dreieich has a capacity of 2,530 and offers 35,000 square metres of space for youth football and community events. Key features include:

• Main pitch and multifunctional artificial turf pitch

• Two soccer courts and an athletics court

• VIP area for corporate hospitality

• Beer garden with stage for events

  
  

The facility aims to serve as both a performance centre for emerging talent and a regional meeting point, reflecting the dual focus of sporting excellence and local engagement.