Manchester United Confirms Three-Year Partnership with Coca-Cola for UK and Europe.

Roger Hampel

Image: Manchester United

Manchester United has signed a three-year agreement with The Coca-Cola Company, making the beverage group the club’s Official Carbonated Soft Drinks Partner in the United Kingdom and Europe.

Partnership Scope Manchester United Coca-Cola

Under the deal, Coca-Cola will secure headline branding across matchdays and fan experiences, alongside pouring rights at Old Trafford for its portfolio of carbonated products. The agreement covers Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero.

From the start of the 2025/26 season, these products will be available at concessions throughout the stadium, including the club’s new Pop-Up Pub in the W1 car park, which will open ahead of Manchester United’s home fixture against Arsenal.

Fan Engagement and Activations

Manchester United and Coca-Cola will collaborate on initiatives designed to bring supporters closer to the club. This will include digital content, community-focused programmes, and in-stadium activations aimed at creating memorable matchday experiences for fans across the UK and Europe.

Marc Armstrong, Chief Business Officer at Manchester United, said:

“Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together. We are forming a partnership that will go beyond matchday refreshments at Old Trafford – creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways.”

Elodie Peribere, Senior Marketing Director at Coca-Cola, added:

“Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brands, Coca-Cola.”